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Tag: direct marketing

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Let’s Get Personal

Personalization or having a 1-on-1 relationship is what customers and prospects are expecting from companies and notably the marketing from a company. Now more than ever, the ability to be more relevant with your marketing

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The Direct Mail Survival Guide

  When it comes to local marketing, it’s survival of the fittest. Knowing the lay of the land and having the skills to execute an effective campaign can make all the difference in the constantly

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Email vs. Direct Mail: Which to Use?

The Most Effective Direct Marketing Campaigns Integrate Both Mediums A long-standing debate among marketers is the email versus direct mail dilemma. In recent decades, the prevalence of digital marketing has become so rampant that consumers