A new year is always a good time to get a fresh start. For businesses, 2020 was about reacting quickly, keeping employees safe, and trying to stay afloat. Though the pandemic is following us into 2021, you can prepare by building a marketing strategy that positions your business for long-term growth. Get ahead in 2021 with these eight tips for rethinking your marketing strategy.
Get ahead in 2021 with these eight tips for rethinking your marketing strategy.
1. Apply What You Learned in 2020
Chances are your business had to pivot your marketing in response to the pandemic. Now is the time to analyze your results to understand what tactics worked best with your customers, then carry them through into your 2021 marketing strategy.
2. Refresh Your Branding
With all the uncertainty in 2020, your brand likely evolved to meet the challenges. Take time in 2021 to see if your branding still represents your values, business, and what you have to offer. Give your branding a
refresh to help you reconnect with your audiences.
3. Revisit Your Target Audiences
Just as your branding may be due for a refresh, your customer base may have changed too. Perhaps you offered a new product or service that caters to an entirely different audience. Look at your sales data from 2020 and identify common characteristics among your top customers. Once you determine who your
target audiences should be, you can customize your marketing strategy to speak to their values and interests.
4. Focus on Building Trust
Trust is the foundation of customer loyalty, and loyalty is essential for a business to succeed. That’s why in 2021, marketing efforts should be focused on building trust and
strengthening relationships with your customers. Use content marketing to give your audience what they’re looking for.
Relevant content will give your brand value and expertise, and give customers a reason to return again and again.
5. Personalize Your Campaigns
If your marketing messages aren’t relevant to the recipient, they are likely to be ignored or deleted. Using customer data to
personalize your content is key to a successful, meaningful message.
Here are some quick wins in personalization:
- Align the messaging to your audience’s interests, values, and needs.
- Use images that reflect who your audience is. Demographics are important, but remember to focus on other characteristics too, such as lifestyles, activities, and locations.
- Make suggestions or recommendations based on past activity.
- Visualize data in an infographic, like a customer’s history or involvement with your business over the past year.
6. Create Brand Experiences
There are so many ways to engage customers with your brand. Responding to comments and direct messages as well as using customer photos, reviews, and testimonials adds authenticity to your brand. Personalized packages or mailers to complement virtual initiatives fosters an engaged brand experience.
- Develop interactive content that fosters engagement, such as videos, quizzes, or games.
- Spark a conversation and empower users to respond through comments and direct messages.
- Curate user-generated content to add authenticity to your brand, such as customer photos, reviews, and testimonials.
- Go above and beyond expectations by sending personalized packages to complement your virtual initiatives.
- Create immersive brand experiences with an experiential marketing approach.
7. Incorporate Print into Your Marketing Strategy
Print grabs attention and allows you to create memorable touchpoints in the customer journey. If you’ve been focusing your marketing efforts primarily on digital platforms, print can be a valuable partner with these efforts by driving traffic to your website and social media pages. It also helps you sidestep the challenge of digital fatigue by reaching consumers in a different medium. Plus, print can
bolster your digital marketing efforts by driving traffic to your website, social media pages, apps, or other online channels.
8. Ramp Up Your Online Presence
Your website is still one of your brand’s best marketing tools, it is where customers will go to learn more about your business and to make purchases. Make sure your customers can find it by regularly evaluating your
SEO content. Make sure to update your content if your business has shifted during the pandemic to include any new products or services, updated hours or safety procedures.
Most of All, Stay Agile in 2021
While we’re all hoping for a return to normal life in 2021, we don’t know what’s going to happen. Make sure that any marketing strategy you put in place is still flexible, so your business can adapt quickly to unexpected changes.
About AlphaGraphics Central Business District | Las Vegas
Located between Sunset and Pecos road east of McCarron Int'l Airport, Las Vegas a few minutes east of the LV Strip, AlphaGraphics Las Vegas is local owned and operated and specializes in helping marketing strategy for Las Vegas businesses. We are an extension of your marketing team, we specialize in marketing products that are visual and tactile. For some this might be mailers, for others it might be signs and banners. We consult with you to find out how you want to attract customers, and then we build solutions and campaigns to meet your goals and communication needs.
For further information about AlphaGraphics Las Vegas and their capabilities, and setup and marketing strategy consultation with one of our sales team contact the AGLV team at 702-798-7557 or visit their website, AlphaGraphicsLV.
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