Large events such as trade shows are making a comeback as COVID-19 restrictions are being lifted. Trade shows allow you to connect to prospective customers who are already interested in your industry. Of course, a trade show is a significant investment, and you want to see results to make the effort worthwhile. Standing out from the crowd and making a great impression equals success. This means creating powerful marketing materials to use before, during, and after the show.
Follow these five tips to make the most of your business’s next trade show.
1. Prepare in advance
Advance preparation is the key to a t
rade show exhibitor’s success, so take the time to think through all of the details. Use the trade show’s target audience to decide what you’ll focus on and feature at your booth. Certain products or services might be more relevant to showcase, so build your marketing messages off of those. Within a few weeks of the show, get the attendee list from the trade show hosts and send out an email blast or a printed mailer advertising your business’s attendance. Entice them to visit your booth with a special offer or exclusive deal.
Capitalize on any trade show marketing campaigns, such as show-specific social media hashtags or contests leading up to the event. You might be able to participate by sponsoring a gift or simply sharing the contest info. Offer attendees a free gift or discount if they follow your social media profiles and continue to drum up excitement for the show in the days leading up to the event.
2. Draw attention to your booth
Once the trade show starts, you’ll want your booth to stand out so you don’t get lost in a sea of competitors. Eye-catching
retractable banners,
backdrops,
signs and table displays are a must. But also consider adding floor graphics, branded tablecloths and kiosks to catch more attention. Vivid colors and imagery consistent with
your branding should be used in the design, with your logo and business name front and center. Use your booth space efficiently, avoid clutter and simplify messaging so you don’t overwhelm your visitors.
3. Provide an interactive experience
Interactive experiences encourage attendees to not only stop by your booth, but also stick around and learn more. Design your
booth with interactivity in mind. Consider setting up a carnival-type game with the chance to win branded
promotional products, or holding an exciting giveaway. Demonstrations of your top products and services are another great way to get people to stop, watch and ask questions. If attendees can try out the products themselves, use clear signage to encourage them and explain how.
4. Make a lasting impression
When the trade show is over, help prospective customers remember you by giving them something to take away. Branded
promotional products are a fun and useful way to keep your company name on their minds. Informative collateral like
brochures, look books, pamphlets and sale sheets allow customers to ponder their decision to buy and discuss with their team. Providing exclusive offers for trade show attendees can sweeten the deal. Make sure it’s easy for attendees to find you again with well-designed business cards to ensure they have the information they need to get in touch when they’re ready to place an order. Simplify the process even more with
QR codes on giveaway items and simple calls to action on your
printed materials.
5. Follow up after the trade show
Trade show attendees can be overwhelmed by information and new contacts after the event is over. Make sure they remember your business by reaching out to them after the show. You can use the show’s attendee list to send a follow-up
email or
direct mail. Because some members of this audience may not have interacted with your booth, make sure your messages provide a more general overview and introduction to
your brand. For those who visited your booth, take a stronger approach with a multi-step marketing effort. Earn trust by sharing valuable content. Make sure to reiterate the main points you included on your display to remind them of your product’s value.
Start preparing your trade show materials today
Businesses experience the most success with
trade shows when they plan their materials early on — from their booth displays down to their business cards. If you have an event on the schedule, don’t delay in designing and printing your collateral.
Working with a print and marketing partner like AlphaGraphics Las Vegas can ensure that your trade show signage, print collateral and marketing materials send a consistent message about your brand.
Reach out to us to get started.
About AlphaGraphics Central Business District | Las Vegas
Located between Sunset and Pecos road east of McCarron Int'l Airport, Las Vegas a few minutes east of the LV Strip, AlphaGraphics Las Vegas is local owned and operated and specializes in helping marketing strategy for Las Vegas businesses. We are an extension of your marketing team, we specialize in marketing products that are visual and tactile. For some this might be mailers, for others it might be signs and banners. We consult with you to find out how you want to attract customers, and then we build solutions and campaigns to meet your goals and communication needs.
For further information about AlphaGraphics Las Vegas and their capabilities, and setup and marketing strategy consultation with one of our sales team contact the AGLV team at 702-798-7557 or visit their website, AlphaGraphicsLV.
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