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Do you know what FSC /Chain of Custody is?

Do you know what FSC /Chain of Custody is?

FSC is widely regarded as one of the most important organizations promoting responsible, sustainable forestry. Its international certification is a chain-of-custody program that certifies that wood fiber originated from sustainable sources and ensures it is

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Great Postcards and Self-Mailers

Great Postcards and Self-Mailers

1. Keep them simple Must get recipient’s attention while they go through the mail 2. Must be timely/ time bound offer “Your warranty expires February 29th” 3. Must be printed on both sides There’s no

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Key design features for Direct Marketing pieces

Key design features for Direct Marketing pieces

1. Minimize fonts Stick to one or two fonts 2. Easy to read text Use Text Blocks If paragraphs are too long they won’t be read 3. Use space judiciously Do not fill every inch

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Improving the Effectiveness of Direct Marketing Campaigns

Improving the Effectiveness of Direct Marketing Campaigns

1. Highlight the offer, not your business 2. Emphasize benefits, not features Feature – New 300 HP engine Benefit – New engine delivers quick acceleration on demand 3. Personalize it Personalization improves response rates Male

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Key Steps in Successful Direct Mail Campaigns

Key Steps in Successful Direct Mail Campaigns

I would like to share with you the steps in preparing a successful Direct Mail Campaign.   Over the next four Blogs I will be talking about ways to increase your sales using these simple

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Our 20th Anniversary!!

Our 20th Anniversary!!

Anniversary 20 Years of service to the Las Vegas business community. “We are proud to be a part of our local business community,” says Bonnie Rosselli, CEO and we’re looking forward to supporting the ongoing

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Five Ways to Improve Local Search

Five Ways to Improve Local Search

Five Ways to Improve Local Search Having a local search presence is one of the most important aspects of marketing your business online. The following are five tips that will help keep your business up

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Lets Talk Direct Mailing!!

Lets Talk Direct Mailing!!

Mastering Mailings! Let’s start with a few qualifying question Who is your audience? This is extremely important for a direct mail campaign. If you are a real estate agent wanting to target home owners who

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Where It All Began

Where It All Began

Alphagraphics was founded in 1970 in Tuscon Arizona. AlphaGraphics has grown to a worldwide company with more than 270 independently owned and operated business centers dedicated to drive results for their clients. AlphaGraphics is a

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Wine & Food Extravaganza!!

Wine & Food Extravaganza!!

Bonnie Rosselli, CEO of AlphaGraphics has been a committee member for the Food Extravaganza.for five years. October 9, 2014 Nathan Adelson Hospice will host its 15th Annual Wine and Food Tasting Extravaganza at our host

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