What Could You Use Decals, Labels & Stickers For?
If you look at today’s younger generation, you’ll find they have covered their water bottles and laptops with a smorgasbord of promotional stickers. These could be promoting anything from national parks, a clothing brand or even a favorite gas station. Regardless of what’s being promoted, there’s one main lesson we can take from those cluttered surfaces: decals, stickers, and labels are fantastic ways to promote your business.
These items, which serve similar functions, are used for different jobs. Decals generally refer to larger designs. They are more artistic and heavier with graphics in style. Common placements for these are walls, floors or on the side of a car. Stickers are essentially miniature decals, but are placed on smaller, smoother surfaces. Labels are much more straight-forward and used primarily for identification or informational purposes, like price tags on electronics.
Even if labels aren’t usually as creative as decals or stickers, all of these can be creative in their presentation; it just depends on how you use them. The following are a few ideas of how you can use these sticky tools to boost your business.
The main technique of branding is to make everything from your design to your message consistent across all platforms. How would these adhesives do that for you? They would spread your brand to almost anything under the sun. Notebooks, guitar cases, light poles and bumpers all have the opportunity to be a platform for your business. Getting your brand out there can be the best kind of promotion; it’s easy to spread the message because of how effortless they are to share.
AlphaGraphics in Lehi will help you brand yourself. The best elements to put on these stickers are your logo or other designs that will help add recognition and continuity for your brand.
Another great and creative way to use decals, labels and stickers is to include a message about a promotional item. For example, you could add a sticker onto a receipt to promote an upcoming sale or post a decal within your store to promote the sale and add labels to mark the discounted items. If you wanted to spread the promotional message outside of those who visit your storefront, AlphaGraphics can print custom stickers that can go anywhere.
Labels are a great way to keep track of your inventory. They can be used for so many things in a store, such as barcodes, model and serial numbers, and other things to make tracking your inventory easier.
There are a lot of other ways to use labels to help your inventory. As stated previously, this could mean marking what of your inventory is for sale. If you’re in the food business, you can print custom labels to help keep track of what food is still fresh and what is about to expire. To make it even more basic, they could be used to identify where things are in the store, like different store departments or the much needed, “restroom,” sign.
How To Get Started
If you want to be really creative with using stickers and labels, you could use them like business cards with adhesive. Along with a logo, include your number or website into the design of your sticker. This way, when people see your sticker on someone’s laptop during their morning bus ride, they can know how to contact you.
These are just a few ideas you can use, but there is a wealth of possibilities that you can come up with. The sky is the limit, that is the beauty of using these for branding and marketing.