First impressions are everything. The first thing you notice when logging on to a website is how it looks. The design of a website can make or break whether a customer will return, and whether your company website will succeed or fail.
It’s All About Presentation
If it’s not correctly displayed, the design of a web page can be confusing. Confusion will lead to frustrated users, which is obviously, not good. Although designs vary throughout the millions of sites on the World Wide Web, the vast majority of the most popular websites have one thing in common: quality.
How you choose to present yourself online defines how customers will perceive you and your business. For example, think of the Apple website. It’s clean, minimalist and sleek. These design aspects portray class and refinement. Contrast that with the Wal-Mart website. It’s bright and a bit cluttered. Wal-Mart’s design choices portray a completely different message: cheap. Both examples are very deliberate choices, and both are extremely effective.
The goal of each website is to get prospective customers interested in what it’s selling. With each sale, more and more people begin to learn about your business and become customers themselves. The best way to achieve this goal is by making it as easy and user-friendly as possible. When a person feels at ease and in control of what they are doing on your site, they are more likely to continue using your business for future purchases.
Web design services offered at AlphaGraphics are comprehensive and still allow each business to maintain a professional level with a personalized impression. These are perfect for those seeking easy-to-use templates and implement logos and graphic design into their website. With clear and concise elements being used, your website is more likely to be noticed and shared among the community of customers.
When a web design is simple and accessible, it opens the door to a whole new world, not only for your customers, but also for you as the business owner. A poorly designed website can be time consuming for those searching for specific content. Instead of allowing this to keep your business from reaching its full potential, choosing a more effective web design will increase the number of sales and demand of your products.
The Five Web Design Elements of Success
Before considering a specific new design for your website, it is important to remember to first be consistent with your site theme. If a customer comes to your website, their expectation is that it will be easy to navigate. Aiming your focus on simplicity and relevancy are what will help each customer to fully understand the why behind your business.
Colors do a lot more than you think when it comes to buying products. They can change the mood and mind of an interested customer. Be sure to use colors that are appealing to the eye and strong in representing your brand.
Customers are not interested in running through a maze to get to the product they have in mind. They want simplicity. Remember that they are people with busy lives that do not have time for confusion. By adjusting your web design to be practical and navigable in all aspects, you are decreasing the time spent on finding what is needed and increasing the number of products being sold.
Being proactive in knowing whether your font is helping or hurting the business is a quick way to advance into a more successful form of content. The font needs to be clear and not overwhelming to the point where no one can tell what is being said or sold.
Communication is the final and most important element that holds your website’s key to success. Actively staying in touch with your customers is what will determine whether or not your business will continue to flow. Your contact information should be easy to find and your responses swift and respectful. When customers have questions answered sooner, rather than later, they feel valued and therefore will be consistent with their purchases from your business.
Web design is what allows your company to expand its creativity and extend its hand to new customers. By following these five key elements, your company is guaranteed to develop a larger audience as well as an increase in sales. Implementing these elements will give your company the necessary means to gain popularity among the internet community and boost your search engine optimization.
Contact one of our web design specialists to set up an appointment. We will maintain current websites, update websites to be responsive (mobile friendly), or create you a brand new beautifully designed website.