As soon as the weather warms up you can bet that people will be out and about, enjoying themselves outside. Whether it’s taking a stroll through the busy streets of downtown on a lazy weekend afternoon or spending an evening out with friends, people reacquaint themselves with the world as soon as the winter weather recedes.
What this means for small businesses of all types is the resurgence of a huge marketing opportunity! When people don’t have to worry about braving harsher weather, they’re more apt to spend time outside, which is a prime environment for all types of large print signage and media materials:
|· Banners of all sizes
· Custom printed awnings
· Pennant flags
· Brick/concrete graphics
|· Exterior business signs
· Vehicle decals
· Window signage
· Sidewalk and sandwich board signs
Each of these large format print items has two things in common: 1) they’re too big and too appealing to be ignored by customers and 2) they’re an incredible investment that can garner a huge return!
Start planning today
When the warmer weather finally rolls around to stay, you don’t want to be scrambling to catch up. If you’re just getting around to designing and ordering your materials while your competition is already displaying theirs proudly for customers to notice, you’re going to miss out on critical sales.
The best thing you can do for your business is to plan ahead when it comes to large format print materials. From planning your overall marketing campaigns, to determining which types of large format signage will work best, to designing and printing these things, getting a jump on the process sooner rather than later can mean the difference between success and failure.
What materials should you be using?
If you’re looking to make a splash and turn heads with your large format marketing materials, it takes more than just a keen design: you also need to consider the medium. Vehicle decals are going to serve a different marketing purpose than window signage, which will serve a different purpose than a banner might. Take careful consideration of the marketing message you’re trying to send before investing in large print materials!
Take a look at some of the most common benefits of large format signage and some examples of which options might be applicable for your campaign’s goals:
- Generate exposure: Looking to get the word out about your business? Need to expose your brand to new customers who might not know you exist? You’re going to want large print materials that are simple in their execution. Have a vehicle decal made up of your logo or consider a sidewalk sign that points people towards your business. These large-print items have a single job and will send a single message: check out my brand!
- Advertise a sale: Spring and summer are prime sales seasons. If you’ve got a great deal to tell people about, using point-of-purchase (POP) signage to advertise it is going to reflect positively on your revenue. Window decals, pennants, banners and more are all going to grab someone’s attention to inform and encourage them to check out the deals and sales you have to offer them!
- Generate brand buzz: How do you keep your brands names in the minds and mouths of people who are or will become customers? Give them something to talk about! Large print signage can be used to great effect when it comes to getting people to focus on your brand—even if there’s no blatant call to action. Having a new brick/concrete graphic, pole banners or custom awning can catch people’s attention and help to improve your brand’s appeal in a passive, yet effective way.
Make this season count
As people start to awaken from their winter hibernations and venture back into the outside world, let them know you’ve been waiting for them with large print signage. Having quality materials ready to roll out as soon as spring and summer arrive means getting a jump on seasonal marketing and setting yourself apart from competitors.
Get in touch with an AlphaGraphics professional today to start planning your large format campaign and learn more about all of the possibilities that await you!