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Category: Advertising

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Refreshing Your Brand in the New Year

Refreshing Your Brand in the New Year

The New Year is a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward

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The Art of Soliciting Positive Reviews Online

The Art of Soliciting Positive Reviews Online

We live in an age where word of mouth advertising and positive reviews can literally make or break a company. Online reviews are so easily accessible and so heavily relied upon that they’re often a

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Honing Your Hues: What the Right Colors Can Say and do for Your Business

Honing Your Hues: What the Right Colors Can Say and do for Your Business

The psychology of color and its ability to affect certain emotions has always been a topic of interest to marketers and advertising professionals. If you could crack the code and determine which colors made people