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Category: Business

Marketing Strategy and Core Objectives of Product words cloud

Master the 8 Tenants of Modern Marketing

Once upon a time, marketing was easy. All advertisers had to do was present a product/service, explain its benefit to the customer, and create an appealing call to action. And while that’s still the core

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Digital to Print: What Considerations Need to be Made?

One of the biggest miscommunications when it comes to professional printing is the transition from the computer screen to the physical product. Often, businesses design with one idea in mind, and are subsequently confused when

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5 Must-Have Postcard Mailing Features and Why They’re Important

5 Must-Have Postcard Mailing Features and Why They’re Important

Postcards have long been a staple in direct mail advertising, and for good reason: they’re a low-cost solution to marketing with the potential for a high return. Of course, like any piece of marketing collateral,

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Planning an EDDM Campaign: What You Need to Know

Planning an EDDM Campaign: What You Need to Know

An Every Door Direct Mail (EDDM) campaign has the potential to be one of the most powerful, effective physical advertisement opportunities at your disposal. Whether you’re looking to disseminate information, generate leads, tout a new

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Event Materials Made Simple Through a Professional Print Shop

Event Materials Made Simple Through a Professional Print Shop

Summertime is the peak season for outdoor activities. From softball leagues to corporate outings, fun runs to festivals and everything in between, the best weather of the year certainly isn’t squandered! And, with each activity

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Window Advertising: Bringing in Foot Traffic all Summer Long

Window Advertising: Bringing in Foot Traffic all Summer Long

Can’t wait for the summer weather to start sticking around, so you can get out there and enjoy the world? You’re not alone! As soon as the thermometer starts climbing, the sun starts shining and

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Five Reasons to Work with a Local Print and Marketing Partner

Five Reasons to Work with a Local Print and Marketing Partner

Where do you go to get your business’ print and marketing materials? For some small businesses, the easiest answer is to find them online. Using a cookie cutter website that offers mass printing services via

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Get Your Large Print Materials Ready for Spring and Summer!

Get Your Large Print Materials Ready for Spring and Summer!

As soon as the weather warms up you can bet that people will be out and about, enjoying themselves outside. Whether it’s taking a stroll through the busy streets of downtown on a lazy weekend

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Refreshing Your Brand in the New Year

Refreshing Your Brand in the New Year

The New Year is a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward

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The Art of Soliciting Positive Reviews Online

The Art of Soliciting Positive Reviews Online

We live in an age where word of mouth advertising and positive reviews can literally make or break a company. Online reviews are so easily accessible and so heavily relied upon that they’re often a