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Category: Business

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Honing Your Hues: What the Right Colors Can Say and do for Your Business

Honing Your Hues: What the Right Colors Can Say and do for Your Business

The psychology of color and its ability to affect certain emotions has always been a topic of interest to marketers and advertising professionals. If you could crack the code and determine which colors made people

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Marketing Your Business Based on the Seasons

Marketing Your Business Based on the Seasons

There are an unlimited number of factors that can and do influence the marketing trends of small businesses and the messages they’re trying to project. Often, we’re at the mercy of these factors and have

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Ten Promotional Marketing Items that are Worth Investing in

Ten Promotional Marketing Items that are Worth Investing in

Promotional marketing materials are literally everywhere. Branded beer koozies, key chains, stress balls, hats, pens, towels, golf balls, stickers… the list could go on forever! These days, if you can slap a brand logo on

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What is Variable Data and How Can it Improve Your Direct Mail?

What is Variable Data and How Can it Improve Your Direct Mail?

With the exception of bills, everyone loves getting mail. There’s nothing better than opening your mailbox and seeing something addressed directly to you—whether it’s a package you ordered earlier in the week, a surprise wedding

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Design, Text and Print: The Trifecta of Perfect Marketing Materials

Design, Text and Print: The Trifecta of Perfect Marketing Materials

One of the most gratifying things about developing your small business and its brand is producing great looking marketing materials. When you have your brochures or flyers or other printed materials in your hand fresh

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Multi-Channel Marketing: Tying Your Marketing Efforts Together

Multi-Channel Marketing: Tying Your Marketing Efforts Together

Advertising your business in today’s fast paced world is hard. Between fighting for attention amongst competitors, trying to communicate something meaningful in an ever-shrinking time frame and doing it all in a way that’s actually

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Essential Trade Show Materials and Why They’re Important

Essential Trade Show Materials and Why They’re Important

Whether you’re a veteran of the trade show circuit who attends shows year after year or you’re brand new to the scene and are looking to make a lasting impression, it all starts with projecting

‘Tis the Season for Display Banners

‘Tis the Season for Display Banners

Spring and summer are prolific times of year for large format advertising for a number of reasons, none bigger than the concept of outdoor displays. Everything from sandwich boards and awning signs to banners and

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What is Cross-Media Marketing and Why Should You be Focusing on it?

What is Cross-Media Marketing and Why Should You be Focusing on it?

Everyone knows that the main objective of advertising is to create a message that’s inspiring to as many people as possible, for the highest return on investment. Simply put: marketers are always striving to find

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Why use ePublications?

Why use ePublications?

What are ePublications? ePublications are reader-friendly and attractive digital documents, brochures, catalogs, magazines etc., that are published in a multi-media format, often resembling a physical binded magazine with interactive features and pages that flip. ePublications