Category: Direct Mail
Planning an EDDM Campaign: What You Need to Know
An Every Door Direct Mail (EDDM) campaign has the potential to be one of the most powerful, effective physical advertisement opportunities at your disposal. Whether you’re looking to disseminate information, generate leads, tout a new …
Preparing for the Holidays: Ways to Boost Your Seasonal Sales in 2018
Businesses of nearly all sizes and industries share one common denominator: the holiday season is often the busiest, most bustling time of the year for sales and conversions. Learning how to maximize your company’s sales …
Breaking Down the Elements of an Effective Direct Mail Ad
Direct mailers are exciting and inventive advertising tools that you can use to take your brand’s messaging right to the homes and workplaces of countless prospective and current customers. While they can require a substantial …
Now is the Time to Start Planning Holiday Campaigns
According to the National Retail Federation, holiday sales in November and December of 2016 topped an amazing $658.3 billion. This is an astounding figure to consider—especially if you’re a retail business that’s prepping for the …
7 Steps to an Effective Print Marketing Campaign
Many advertisers are so used to doing things digitally these days that they may be a little rusty when marketing shifts back into the tangible world. Being asked to plan and coordinate something like an …
5 Must-Have Postcard Mailing Features and Why They’re Important
Postcards have long been a staple in direct mail advertising, and for good reason: they’re a low-cost solution to marketing with the potential for a high return. Of course, like any piece of marketing collateral, …
Five Reasons to Work with a Local Print and Marketing Partner
Where do you go to get your business’ print and marketing materials? For some small businesses, the easiest answer is to find them online. Using a cookie cutter website that offers mass printing services via …
What is Variable Data and How Can it Improve Your Direct Mail?
With the exception of bills, everyone loves getting mail. There’s nothing better than opening your mailbox and seeing something addressed directly to you—whether it’s a package you ordered earlier in the week, a surprise wedding …