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Category: Marketing

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Refreshing Your Brand in the New Year

Refreshing Your Brand in the New Year

The New Year is a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward

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The Art of Soliciting Positive Reviews Online

The Art of Soliciting Positive Reviews Online

We live in an age where word of mouth advertising and positive reviews can literally make or break a company. Online reviews are so easily accessible and so heavily relied upon that they’re often a

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Honing Your Hues: What the Right Colors Can Say and do for Your Business

Honing Your Hues: What the Right Colors Can Say and do for Your Business

The psychology of color and its ability to affect certain emotions has always been a topic of interest to marketers and advertising professionals. If you could crack the code and determine which colors made people

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Marketing Your Business Based on the Seasons

Marketing Your Business Based on the Seasons

There are an unlimited number of factors that can and do influence the marketing trends of small businesses and the messages they’re trying to project. Often, we’re at the mercy of these factors and have

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Ten Promotional Marketing Items that are Worth Investing in

Ten Promotional Marketing Items that are Worth Investing in

Promotional marketing materials are literally everywhere. Branded beer koozies, key chains, stress balls, hats, pens, towels, golf balls, stickers… the list could go on forever! These days, if you can slap a brand logo on

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What is Variable Data and How Can it Improve Your Direct Mail?

What is Variable Data and How Can it Improve Your Direct Mail?

With the exception of bills, everyone loves getting mail. There’s nothing better than opening your mailbox and seeing something addressed directly to you—whether it’s a package you ordered earlier in the week, a surprise wedding

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Design, Text and Print: The Trifecta of Perfect Marketing Materials

Design, Text and Print: The Trifecta of Perfect Marketing Materials

One of the most gratifying things about developing your small business and its brand is producing great looking marketing materials. When you have your brochures or flyers or other printed materials in your hand fresh

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Multi-Channel Marketing: Tying Your Marketing Efforts Together

Multi-Channel Marketing: Tying Your Marketing Efforts Together

Advertising your business in today’s fast paced world is hard. Between fighting for attention amongst competitors, trying to communicate something meaningful in an ever-shrinking time frame and doing it all in a way that’s actually

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Essential Trade Show Materials and Why They’re Important

Essential Trade Show Materials and Why They’re Important

Whether you’re a veteran of the trade show circuit who attends shows year after year or you’re brand new to the scene and are looking to make a lasting impression, it all starts with projecting

‘Tis the Season for Display Banners

‘Tis the Season for Display Banners

Spring and summer are prolific times of year for large format advertising for a number of reasons, none bigger than the concept of outdoor displays. Everything from sandwich boards and awning signs to banners and