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5 Must-Have Postcard Mailing Features and Why They’re Important

5 Must-Have Postcard Mailing Features and Why They’re Important

Postcards have long been a staple in direct mail advertising, and for good reason: they’re a low-cost solution to marketing with the potential for a high return. Of course, like any piece of marketing collateral,

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Start Planning Your Holiday Promotions Now!

Start Planning Your Holiday Promotions Now!

Summer might not even be a memory yet, but it’s never too early to start planning holiday promotions. The holidays represent the most commercially active time of the year, but capturing potential customers’ attention is

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Event Materials Made Simple Through a Professional Print Shop

Event Materials Made Simple Through a Professional Print Shop

Summertime is the peak season for outdoor activities. From softball leagues to corporate outings, fun runs to festivals and everything in between, the best weather of the year certainly isn’t squandered! And, with each activity

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Window Advertising: Bringing in Foot Traffic all Summer Long

Window Advertising: Bringing in Foot Traffic all Summer Long

Can’t wait for the summer weather to start sticking around, so you can get out there and enjoy the world? You’re not alone! As soon as the thermometer starts climbing, the sun starts shining and

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Five Reasons to Work with a Local Print and Marketing Partner

Five Reasons to Work with a Local Print and Marketing Partner

Where do you go to get your business’ print and marketing materials? For some small businesses, the easiest answer is to find them online. Using a cookie cutter website that offers mass printing services via

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Get Your Large Print Materials Ready for Spring and Summer!

Get Your Large Print Materials Ready for Spring and Summer!

As soon as the weather warms up you can bet that people will be out and about, enjoying themselves outside. Whether it’s taking a stroll through the busy streets of downtown on a lazy weekend

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Refreshing Your Brand in the New Year

Refreshing Your Brand in the New Year

The New Year is a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward

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The Art of Soliciting Positive Reviews Online

The Art of Soliciting Positive Reviews Online

We live in an age where word of mouth advertising and positive reviews can literally make or break a company. Online reviews are so easily accessible and so heavily relied upon that they’re often a

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Honing Your Hues: What the Right Colors Can Say and do for Your Business

Honing Your Hues: What the Right Colors Can Say and do for Your Business

The psychology of color and its ability to affect certain emotions has always been a topic of interest to marketers and advertising professionals. If you could crack the code and determine which colors made people

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Marketing Your Business Based on the Seasons

Marketing Your Business Based on the Seasons

There are an unlimited number of factors that can and do influence the marketing trends of small businesses and the messages they’re trying to project. Often, we’re at the mercy of these factors and have

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