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Tag: Advertising

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How to Leverage Signage for Marketing Your Business

It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates

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Canvassing Materials: How to Succeed with Good Sales Collateral

Local canvassing is an excellent way for businesses of all sizes to reach a targeted local audience with branded messaging and materials. Investing in canvassing collateral allows businesses to reach their local communities in deeper

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Digital to Print: What Considerations Need to be Made?

One of the biggest miscommunications when it comes to professional printing is the transition from the computer screen to the physical product. Often, businesses design with one idea in mind, and are subsequently confused when

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Preparing for the Holidays: Ways to Boost Your Seasonal Sales in 2018

Businesses of nearly all sizes and industries share one common denominator: the holiday season is often the busiest, most bustling time of the year for sales and conversions. Learning how to maximize your company’s sales

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Top Marketing Techniques for Fall 2018

Are you looking for ways to get your business noticed this autumn? As the temperatures drop and people return from all of their summer fun, it may be time to revisit your current marketing strategy

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Branded Business Materials: Where to Start

One of the core staples of a company’s success comes down to branded business materials. Not only do these products serve to legitimize the business, they also act to boost its reputation and awareness. Branded

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Are Stickers Primed to be the Comeback Marketing Trend of 2018?

Marketing trends come and go just like anything else. And, like most trends, marketing is cyclical—meaning what falls out of favor today could be reinvented tomorrow. Such is the case with stickers. Popular all throughout

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5 Reasons Print Marketing is Trending Upward in 2017

‘Experts’ have been predicting the death of print marketing for years now. We constantly hear about how print is in decline and that the industry is hurting. But, year after year, people continue to visit

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What is ‘Experiential Marketing’ and How Can Print Promo Products Help?

The simplest concept in the world of marketing is getting your product directly into the hands of someone who might be a potential customer. Think about free samples at the grocery store, for example. It’s

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7 Steps to an Effective Print Marketing Campaign

Many advertisers are so used to doing things digitally these days that they may be a little rusty when marketing shifts back into the tangible world. Being asked to plan and coordinate something like an