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Tag: AlphaGraphics

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Digital to Print: What Considerations Need to be Made?

One of the biggest miscommunications when it comes to professional printing is the transition from the computer screen to the physical product. Often, businesses design with one idea in mind, and are subsequently confused when

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What is ‘Experiential Marketing’ and How Can Print Promo Products Help?

The simplest concept in the world of marketing is getting your product directly into the hands of someone who might be a potential customer. Think about free samples at the grocery store, for example. It’s

Riveredge Stage Banners

Now is the Time to Print Those Summer Signs!

Now is the Time to Print Those Summer Signs! Like anything, advertising is a seasonal endeavor. Your retail shop might carry different products in the summer than in the winter, or your service-based business may

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Event Materials Made Simple Through a Professional Print Shop

Event Materials Made Simple Through a Professional Print Shop

Summertime is the peak season for outdoor activities. From softball leagues to corporate outings, fun runs to festivals and everything in between, the best weather of the year certainly isn’t squandered! And, with each activity

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Window Advertising: Bringing in Foot Traffic all Summer Long

Window Advertising: Bringing in Foot Traffic all Summer Long

Can’t wait for the summer weather to start sticking around, so you can get out there and enjoy the world? You’re not alone! As soon as the thermometer starts climbing, the sun starts shining and

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Refreshing Your Brand in the New Year

Refreshing Your Brand in the New Year

The New Year is a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward

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The Art of Soliciting Positive Reviews Online

The Art of Soliciting Positive Reviews Online

We live in an age where word of mouth advertising and positive reviews can literally make or break a company. Online reviews are so easily accessible and so heavily relied upon that they’re often a

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Honing Your Hues: What the Right Colors Can Say and do for Your Business

Honing Your Hues: What the Right Colors Can Say and do for Your Business

The psychology of color and its ability to affect certain emotions has always been a topic of interest to marketers and advertising professionals. If you could crack the code and determine which colors made people

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Marketing Your Business Based on the Seasons

Marketing Your Business Based on the Seasons

There are an unlimited number of factors that can and do influence the marketing trends of small businesses and the messages they’re trying to project. Often, we’re at the mercy of these factors and have

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Ten Promotional Marketing Items that are Worth Investing in

Ten Promotional Marketing Items that are Worth Investing in

Promotional marketing materials are literally everywhere. Branded beer koozies, key chains, stress balls, hats, pens, towels, golf balls, stickers… the list could go on forever! These days, if you can slap a brand logo on