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Tag: direct mail

Direct Mail Process

Breaking Down the Elements of an Effective Direct Mail Ad

Direct mailers are exciting and inventive advertising tools that you can use to take your brand’s messaging right to the homes and workplaces of countless prospective and current customers. While they can require a substantial

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7 Steps to an Effective Print Marketing Campaign

Many advertisers are so used to doing things digitally these days that they may be a little rusty when marketing shifts back into the tangible world. Being asked to plan and coordinate something like an

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5 Must-Have Postcard Mailing Features and Why They’re Important

5 Must-Have Postcard Mailing Features and Why They’re Important

Postcards have long been a staple in direct mail advertising, and for good reason: they’re a low-cost solution to marketing with the potential for a high return. Of course, like any piece of marketing collateral,

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Planning an EDDM Campaign: What You Need to Know

Planning an EDDM Campaign: What You Need to Know

An Every Door Direct Mail (EDDM) campaign has the potential to be one of the most powerful, effective physical advertisement opportunities at your disposal. Whether you’re looking to disseminate information, generate leads, tout a new

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What is Variable Data and How Can it Improve Your Direct Mail?

What is Variable Data and How Can it Improve Your Direct Mail?

With the exception of bills, everyone loves getting mail. There’s nothing better than opening your mailbox and seeing something addressed directly to you—whether it’s a package you ordered earlier in the week, a surprise wedding