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Tag: Direct Marketing

Direct Mail Process

Breaking Down the Elements of an Effective Direct Mail Ad

Direct mailers are exciting and inventive advertising tools that you can use to take your brand’s messaging right to the homes and workplaces of countless prospective and current customers. While they can require a substantial

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Now is the Time to Start Planning Holiday Campaigns

According to the National Retail Federation, holiday sales in November and December of 2016 topped an amazing $658.3 billion. This is an astounding figure to consider—especially if you’re a retail business that’s prepping for the

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7 Steps to an Effective Print Marketing Campaign

Many advertisers are so used to doing things digitally these days that they may be a little rusty when marketing shifts back into the tangible world. Being asked to plan and coordinate something like an

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Planning an EDDM Campaign: What You Need to Know

Planning an EDDM Campaign: What You Need to Know

An Every Door Direct Mail (EDDM) campaign has the potential to be one of the most powerful, effective physical advertisement opportunities at your disposal. Whether you’re looking to disseminate information, generate leads, tout a new

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Five Reasons to Work with a Local Print and Marketing Partner

Five Reasons to Work with a Local Print and Marketing Partner

Where do you go to get your business’ print and marketing materials? For some small businesses, the easiest answer is to find them online. Using a cookie cutter website that offers mass printing services via

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What is Variable Data and How Can it Improve Your Direct Mail?

What is Variable Data and How Can it Improve Your Direct Mail?

With the exception of bills, everyone loves getting mail. There’s nothing better than opening your mailbox and seeing something addressed directly to you—whether it’s a package you ordered earlier in the week, a surprise wedding

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What is Cross-Media Marketing and Why Should You be Focusing on it?

What is Cross-Media Marketing and Why Should You be Focusing on it?

Everyone knows that the main objective of advertising is to create a message that’s inspiring to as many people as possible, for the highest return on investment. Simply put: marketers are always striving to find