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Tag: Marketing and Advertising

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How Important is Branded Letterhead and Other Stock Print Collateral?

There are many small things that can legitimize a business, including the likes of printed letterhead or professionally-designed business cards. Even though they’re simple and seem trivial, these core pieces of print collateral are the

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Are Stickers Primed to be the Comeback Marketing Trend of 2018?

Marketing trends come and go just like anything else. And, like most trends, marketing is cyclical—meaning what falls out of favor today could be reinvented tomorrow. Such is the case with stickers. Popular all throughout

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What is ‘Experiential Marketing’ and How Can Print Promo Products Help?

The simplest concept in the world of marketing is getting your product directly into the hands of someone who might be a potential customer. Think about free samples at the grocery store, for example. It’s

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7 Steps to an Effective Print Marketing Campaign

Many advertisers are so used to doing things digitally these days that they may be a little rusty when marketing shifts back into the tangible world. Being asked to plan and coordinate something like an

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Master the 8 Tenants of Modern Marketing

Once upon a time, marketing was easy. All advertisers had to do was present a product/service, explain its benefit to the customer, and create an appealing call to action. And while that’s still the core

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Window Advertising: Bringing in Foot Traffic all Summer Long

Window Advertising: Bringing in Foot Traffic all Summer Long

Can’t wait for the summer weather to start sticking around, so you can get out there and enjoy the world? You’re not alone! As soon as the thermometer starts climbing, the sun starts shining and

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Honing Your Hues: What the Right Colors Can Say and do for Your Business

Honing Your Hues: What the Right Colors Can Say and do for Your Business

The psychology of color and its ability to affect certain emotions has always been a topic of interest to marketers and advertising professionals. If you could crack the code and determine which colors made people

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Marketing Your Business Based on the Seasons

Marketing Your Business Based on the Seasons

There are an unlimited number of factors that can and do influence the marketing trends of small businesses and the messages they’re trying to project. Often, we’re at the mercy of these factors and have

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Ten Promotional Marketing Items that are Worth Investing in

Ten Promotional Marketing Items that are Worth Investing in

Promotional marketing materials are literally everywhere. Branded beer koozies, key chains, stress balls, hats, pens, towels, golf balls, stickers… the list could go on forever! These days, if you can slap a brand logo on

‘Tis the Season for Display Banners

‘Tis the Season for Display Banners

Spring and summer are prolific times of year for large format advertising for a number of reasons, none bigger than the concept of outdoor displays. Everything from sandwich boards and awning signs to banners and