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Tag: Printing

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How Important is Branded Letterhead and Other Stock Print Collateral?

There are many small things that can legitimize a business, including the likes of printed letterhead or professionally-designed business cards. Even though they’re simple and seem trivial, these core pieces of print collateral are the

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Are Stickers Primed to be the Comeback Marketing Trend of 2018?

Marketing trends come and go just like anything else. And, like most trends, marketing is cyclical—meaning what falls out of favor today could be reinvented tomorrow. Such is the case with stickers. Popular all throughout

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5 Reasons Print Marketing is Trending Upward in 2017

‘Experts’ have been predicting the death of print marketing for years now. We constantly hear about how print is in decline and that the industry is hurting. But, year after year, people continue to visit

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What is ‘Experiential Marketing’ and How Can Print Promo Products Help?

The simplest concept in the world of marketing is getting your product directly into the hands of someone who might be a potential customer. Think about free samples at the grocery store, for example. It’s

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Digital to Print: What Considerations Need to be Made?

One of the biggest miscommunications when it comes to professional printing is the transition from the computer screen to the physical product. Often, businesses design with one idea in mind, and are subsequently confused when

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Planning an EDDM Campaign: What You Need to Know

Planning an EDDM Campaign: What You Need to Know

An Every Door Direct Mail (EDDM) campaign has the potential to be one of the most powerful, effective physical advertisement opportunities at your disposal. Whether you’re looking to disseminate information, generate leads, tout a new

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Five Reasons to Work with a Local Print and Marketing Partner

Five Reasons to Work with a Local Print and Marketing Partner

Where do you go to get your business’ print and marketing materials? For some small businesses, the easiest answer is to find them online. Using a cookie cutter website that offers mass printing services via

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Design, Text and Print: The Trifecta of Perfect Marketing Materials

Design, Text and Print: The Trifecta of Perfect Marketing Materials

One of the most gratifying things about developing your small business and its brand is producing great looking marketing materials. When you have your brochures or flyers or other printed materials in your hand fresh

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Check out the New AlphaGraphcis!

Check out the New AlphaGraphcis!

As a business professional, you need a marketing communications partner that can help you navigate today’s rapid-fire, globalized marketplace. That’s why AlphaGraphics has made some targeted additions to our service offerings-to help you increase your