I found this video on YouTube a few days ago. I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves. Honestly, I think the perception is somewhere in between, slanted toward the latter view.
The reality of the matter is that a lot of the Millennials have not ventured into an AlphaGraphics Printing Facility unless they have been trained for a design background. We are also finding out that the trained designers are being trained for all things Internet and very little print. In a lot of cases, we have to train our young customers on what it takes to have something printed on an offset press or that things need to be presented differently if they want to take an Internet page and convert it into a printed piece.
The Millennials are not only a significant portion of today’s market but they will be the dominate portion of the overrall market in the future. So we will need to learn how to promote ourselves to them. They will eventually learn the value of the printed piece so we must be patient in teaching them the benefits of print, combined with the digital presentation.
Previously, I published a Blog post on this subject. You can find my thoughts at: http://stepheneugeneadams.blogspot.com/2010/02/new-alphagraphics-customer.html
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