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Category: phoenix

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Do You Really Know Your Customers?

Do You Really Know Your Customers?

I have been meaning to write a post about this subject for some time now.  I always put it off, because I never felt sure that I really knew what I was going to talk

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Survey Says!

Survey Says!

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how

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Think Before You DON’T Print

Think Before You DON’T Print

The importance of print in helping to save our forests. Alphagraphics is FSC certified.

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Disrupting MY Future

Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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The AlphaGraphics Shameless Keyword Plug

The AlphaGraphics Shameless Keyword Plug

One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing

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AlphaGraphics-The New Now

AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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QR Codes

QR Codes

This last Friday, the Mesa Chamber of Commerce put on their own version of the Amazing Race. They called it “The Amazin Race. There were about 15 businesses that hosted a location and there were

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WordPress vs. Blogger

WordPress vs. Blogger

As any trained eye can see, I am now using WordPress as my blogging utility.  I converted over to WordPress from Blogger a couple of weeks ago. It wasn’t an entirely easy thing to do

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Socialnomics Renewed

Socialnomics Renewed

Here is the refreshed Socialnomics video which shows how much social media has taken over our lives. One has to wonder where this world is rushing to. Will we see a day when email will