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Category: Marketing

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Go LARGE! – Signs, Posters and Banners

Go LARGE! – Signs, Posters and Banners

Do you think a sign will help you make a decision whether to visit a business or not? Recent studies have shown that many people are significantly influenced by the signs that they see and

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Do You Really Know Your Customers?

Do You Really Know Your Customers?

I have been meaning to write a post about this subject for some time now.  I always put it off, because I never felt sure that I really knew what I was going to talk

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Disrupting MY Future

Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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The AlphaGraphics Shameless Keyword Plug

The AlphaGraphics Shameless Keyword Plug

One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing

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AlphaGraphics-The New Now

AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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QR Codes

QR Codes

This last Friday, the Mesa Chamber of Commerce put on their own version of the Amazing Race. They called it “The Amazin Race. There were about 15 businesses that hosted a location and there were

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WordPress vs. Blogger

WordPress vs. Blogger

As any trained eye can see, I am now using WordPress as my blogging utility.  I converted over to WordPress from Blogger a couple of weeks ago. It wasn’t an entirely easy thing to do

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Socialnomics Renewed

Socialnomics Renewed

Here is the refreshed Socialnomics video which shows how much social media has taken over our lives. One has to wonder where this world is rushing to. Will we see a day when email will

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10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted