Category: Marketing
How to Leverage Signage for Marketing Your Business
It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates …
6 Sides of the agBox That Will Elevate Your Marketing
At AlphaGraphics, we develop custom, innovative solutions and use the latest technology to take brands to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences …
Go LARGE! – Signs, Posters and Banners
Do you think a sign will help you make a decision whether to visit a business or not? Recent studies have shown that many people are significantly influenced by the signs that they see and …
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about …
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk …
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. …
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing …
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in …
WordPress vs. Blogger
As any trained eye can see, I am now using WordPress as my blogging utility. I converted over to WordPress from Blogger a couple of weeks ago. It wasn’t an entirely easy thing to do …