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Category: Printing

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Does Your Print Collateral Need a Refresh? Here’s How to Tell

Printed marketing and sales collateral plays a crucial role in securing customers for your business. Unfortunately, all too many businesses use the “set it and forget it” method of creating collateral. While some pieces can

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Survey Says!

Survey Says!

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how

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Think Before You DON’T Print

Think Before You DON’T Print

The importance of print in helping to save our forests. Alphagraphics is FSC certified.

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Disrupting MY Future

Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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The AlphaGraphics Shameless Keyword Plug

The AlphaGraphics Shameless Keyword Plug

One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing

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10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

10 Ways We Are Messing Up Our Social Media Efforts (Part 2)

Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted

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10 Ways I Am Messing Up My Social Media Efforts (Part I)

10 Ways I Am Messing Up My Social Media Efforts (Part I)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last

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We’re Killing Trees….But Not the Forest

We’re Killing Trees….But Not the Forest

I would like to say that the title is true. At least I thought it was true when I started researching this article. Did you know that between the years 2000 to 2005, the U.S.

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We Lost…But Really We Won

We Lost…But Really We Won

At the Mesa Chamber of Commerce’s Annual Luncheon, AlphaGraphics Mesa was one of the finalist for Mid-Sized Business of the Year. We did not win. Yes, I was nervous, yes I was disappointed, yes I was a

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Who is the Real AlphaGraphics Millennial Customer?

Who is the Real AlphaGraphics Millennial Customer?

I found this video on YouTube a few days ago.  I think it precisely presents the gap between what a lot of businesses think about Gen Y/Millennials and how the Millennials think about themselves.  Honestly,