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Is Direct Mail Dead?

Is Direct Mail Dead?

We, at AlphaGraphics Say Definitely Not! One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign.

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Hey AlphaGraphics, Put Your Money Where Your Mouth Is

Hey AlphaGraphics, Put Your Money Where Your Mouth Is

So now that I have published the Top 10 Ways to Market Your Business in 2010, the question being asked is, “Steve, how are your going to market your three businesses in 2010?” Well, after

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Top 10 Ways to Market Your Business in 2013

Top 10 Ways to Market Your Business in 2013

As we go into 2010, full of promise and change from 2009, it is time to think about economical ways to market your business in the coming year. In this internet, social media age, the

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Marketing Return on Investment (ROI)

Marketing Return on Investment (ROI)

Pepsi just sent out a shot across the bow. It announced that they will not be advertising the Pepsi or Gatorade brands during the 2010 Super Bowl. Last year, Pepsi spent $33 million advertising their

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

I spent this last weekend reading David Meerman Scott’s book entitled “The New Rules of Marketing and PR” which I believe is a must-read for anyone in the advertising, public relations and printing businesses these

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Just the Beginning

Just the Beginning

Well I’ve heard so much about Blogging that I decided that I just had to give it try. I am the owner of three AlphaGraphics Digital and Print Centers in the Phoenix metropolitan area including

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