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Tag: branding

5 things you can do now to get ready for the holidays

Get Ready for the Holidays: 5 Things Your Business Can Do Now

It may feel like summer just ended, but the holiday season is right around the corner! The key to kicking off a successful holiday season for your business is planning ahead. By working through the

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Why You Should Keep Your Branding Consistent Across the Customer Journey

Building a loyal customer base is essential for any business’s success. Loyal customers are often advocates for your brand, referring you to friends and family and helping to grow your customer base even more. But

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4 Ways to Boost Your Marketing Using Social Distancing Signage

Social distancing and safety signage isn’t going away anytime soon. While your business needs to adhere to those mandates a while longer, customers are tired of seeing the same generic signs everywhere they go. What’s

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7 Ways to Make Your Holiday Marketing Stand Out

The holiday season is fast approaching. Customers are beginning to think about holiday preparations and gifts, and companies are starting to ramp up their marketing efforts to attract shoppers. Throughout November and December, the competition

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Branding-Is It What It Used To Be?

Branding-Is It What It Used To Be?

A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is