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Tag: direct mail

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

P
Purls and Gurls

Purls and Gurls

Several years ago, a company by the name of MindFire came onto the scene. During  one of their first years they came to the AlphaGraphics conference as a vendor. They were selling the ability to