Prepare Your Business for 2020 With Confidence

As we near the end of the year, business owners shouldn’t delay in getting started on their new-year marketing plans. You have to act now if you want to put your brand’s best foot forward in 2020!

Taking time to plan your marketing efforts now will help ensure that everything is primed and ready to go once the new year starts, so your business won’t fall behind and allow the competition to entice your customers.

Here are six tactics to help you prepare your business and enter 2020 with confidence.

1: Review and Update Your Website

Your website is one of your brand’s best marketing tools in today’s modern and connected age. For this reason, it’s imperative that you keep it up to date and visually appealing to encourage customers to browse and learn more about your business. A clunky, out-of-date or unappealing website can deter customers. Your goal should be to catch their attention immediately, then keep them interested.

Start by reviewing your existing website and look for areas of improvement. Use analytics to determine what pages are visited the most and understand how users travel through your website. This can show you which pages are most important to update and keep fresh.

You’ll also want to examine the website’s content. Does the site showcase all of your products and services accurately? Add any missing services so customers get a full understanding of what your brand has to offer. Be sure to include keywords and optimize each page for SEO so your website gets more traffic.

Additionally, make sure it’s easy and entertaining to navigate your website. Do pages load quickly? Are all your images and descriptions appearing in the correct places? Is the design relevant and interesting? Adjust these things as necessary to ensure maximum visual appeal.

2: Purge Out-of-Date Collateral and Create New Materials

In addition to your website, be sure to review your marketing collateral to make sure it is on brand and up to date. Out-of-date marketing collateral hurts your brand in more ways than one. Not only can it create confusion in your customer base, but it can harm the trust you work hard to build between your brand and your customers.

You want your business to look professional and on top of your marketing efforts with fresh, new collateral that sends the right kinds of messages.

This is also a good time to brainstorm what additional collateral can be added to your business’s repertoire to deliver your brand’s message. Try one or two new pieces in the new year, such as vehicle decals, stickers or branded promotional items.

3: Gather Customer Testimonials

In today’s marketing climate, word-of-mouth marketing and consumer trust are huge. Testimonials from satisfied customers can be a powerful marketing tool, so if you don’t have any or haven’t put them to good use, now is the time.

Reach out to loyal customers or customers you’ve provided services to in the past month to obtain testimonials. Then, incorporate these positive reviews into your website, emails, social media and marketing collateral.

4: Review and Refresh Your Branding

Over the past year, your brand has likely grown and innovated. Because this can happen quickly, your branding may have fallen out of line with what your business truly stands for. Examine your current branding and determine whether it accurately represents your brand and the unique things it has to offer. If it doesn’t, now is the time to give it a refresh to help you reconnect with customers in 2020.

Additionally, as your brand changes, you can quickly lose sight of who your target customer base should be. Without a clear direction on who you’re looking to serve, your marketing efforts can come off too vague or misdirected.

Alongside your branding refresh, think about who your “dream 50” customers are for 2020. Look at your sales data from this year and see what characteristics your top 10 customers share. These characteristics should be present in your dream 50. Understanding your target customers will help you cater your branding efforts more appropriately to their interests, resulting in better customer response and higher sales.

5: Create a New Year Marketing Campaign

Once your website, collateral and branding are realigned with your business’s goals, it’s time to start 2020 off with a bang and get people talking about your brand. Kick off the new year with an engaging marketing campaign targeting your dream 50 customers.

Identify a theme that aligns with the excitement of the new year and develop multi-touch assets that communicate how your business can help customers achieve their 2020 goals. You may even consider offering a promotion, such as a contest or giveaway, to generate more excitement and spread the word about your brand.

Enter to Win an AlphaGraphics Makeover!

Do you want to ensure your business is the one everyone’s talking about in 2020? Submit your entry now to be in the running for an incredible brand makeover worth over $10,000 from the marketing experts at AlphaGraphics! Visit win.alphagraphics.com to enter.

Getting Your Business Up to Speed with agOnline: Your Superior Web-to-Print Portal

Many businesses—especially small to medium-sized businesses—leverage the interconnectivity of different technologies to improve day-to-day operations. And while using smartphones to keep up with social media followers or collecting in-store signups for an email newsletter are great ways to keep your business’ marketing machine moving forward, there’s a simpler, more encompassing technology that needs to be taken into consideration: a customized Web-to-Print portal.

AlphaGraphics Middleton has always worked hard to help bolster the successes of its local area business clients and now we’re taking it one step further with the advent of agOnline: our Web-to-Print portal solution. Through agOnline, we’re helping our clients leverage the convenience of digital technology to get the superior quality printed products they need for marketing, advertising and regular business operations.

How does it work?

agOnline is simple to understand and even simpler to use. Take a look at how we’re able to introduce a streamlined, simpler way to order printed materials into your business environment:

  • AlphaGraphics will build an online storefront for your business that will serve as your web-to-print portal. Your storefront website can be designed with your logos and colors so that it’s completely unique to your brand.
  • Your authorized employees are assigned secure login credentials to access your storefront, and we set up the account structure with your customized internal order approval and billing/payment processes. You’ll be able to control who’s ordering and how payment is made, creating accountability for your business.
  • AlphaGraphics will work with you to populate your storefront with all of the branded documents, marketing materials and miscellaneous printed product you need to keep your business running. From business cards, stationery and sales collateral, to forms, signage, displays, banners and even branded clothing and promotional items, if it can be printed, we can add it to your storefront!

Once your Web-to-Print portal is up and running, the printed materials you need are always a few clicks away. Whether you just need a way for your sales team to order the frequently-used materials they rely on or you’re looking for a way to streamline ordering amongst several store locations, an agOnline portal is the simplest, most effective solution!

Why agOnline?

Web-to-Print portals aren’t a new invention but if not done right they can be more of a hindrance than a help. That’s why AlphaGraphics has taken the time to perfect the process: to make sure your experience with agOnline is one that benefits your business to the fullest.

agOnline is a high-value, all-in-one solution that supports both variable documents and static user-submitted documents. What this means is that no matter if you’re ordering the same thing month over month or you’re customizing materials for specific uses and purposes, agOnline will make it incredibly simple to get what you need. And don’t forget: AlphaGraphics has a powerful backbone of print production and workflow automation technologies that makes all this possible.

At AlphaGraphics, the motto has always been “easy, fast, secure,” which is why so many of our clients have found success in our agOnline platform. To see for yourself how this technology can streamline your business’ workflow and improve productivity, contact your local AlphaGraphics center today and ask about setting up an agOnline Web-to-Print portal.