How to Create a Brand Experience Using Print and Signs

Print and signs are all around us. They are an inherent part of our day-to-day lives, from the products we consume to the ways that we get from point A to point B. We see and interact with printed materials and signage routinely, sometimes without even realizing it.

For businesses, print and signs are central to the customer experience. Whether it’s the printed menu at a bakery or the window sign advertising a new patient special at a dentist’s office, print and signs play a role in how people perceive, interact with, and experience your brand.

When used appropriately, print and signs facilitate the experiences that make a brand memorable. Here’s how to leverage your print materials and signage to forge deeper connections and create immersive experiences for your customers.

Break through the Noise and Create a Connection

We see thousands of messages every day. As a brand, you want your messages to be the ones that stand out and drive customers to take your desired action. How can you break through the noise with print and signs?

The key is to appeal directly to the customer. In order to grab—and hold—their attention, you must understand who you are talking to. What do they value? What challenges do they face? By including targeted messaging on your print pieces and signs, you open the door to creating a more meaningful connection.

Consider a busy sandwich shop in an urban location. The owner knows her average customer has only a 30-minute lunch break. So, she uses sidewalk signs, window graphics, and fliers to advertise hot sandwiches made fresh in less than five minutes. It’s an example of a can’t-miss message with a value proposition that makes the shop’s target customer pay attention.

Bridge the Gap from Message to Experience

The beauty of print and signs as a marketing medium is that they go a step beyond relaying the right message. They also set the tone for an immersive brand experience.

Take a coffee shop as an example. You spot a large storefront sign on a local coffee house you’ve never visited before. You decide to stop in, so you follow the signs to the designated parking area. When you walk in, the “line begins here” sign prompts you to wait behind fellow customers. You read the large menu on the wall behind the counter; then, you see a floor graphic advertising a new hazelnut caramel mocha and decide to order it. The “tap to pay” decal on the counter makes it easy to check out, and you wait by the “pick up here” sign while your drink is being made. You pick up your coffee in a branded cardboard sleeve and snag a rewards punch card off the counter before you leave.

Immersive experiences aren’t only for retail-based businesses. Consider this if you are a consultant or a service provider, such as a real estate agent. You want to ramp up your marketing efforts, so you send a direct mail postcard about an open house to a targeted list of prospective buyers. The day of the open house, you park your custom-wrapped vehicle outside and set up a big “for sale” sign in the front yard, complete with a feather flag to attract attention. Every guest gets two things when they walk in the door: a brochure of the property and a branded pocket folder containing the listing information and your business card. You get the winning offer, and you send the new homeowners an agBox—a branded gift box filled with swag and goodies—to celebrate.

Bring Your Brand to Life in Meaningful Ways

Consider the role your printed materials and signage play in creating your brand’s unique customer experience. Are your messages aligned with your customers’ needs? Are you utilizing all of the print and signs tools at your disposal to create that immersive experience?

At AlphaGraphics Middleton, we’re here to help guide you through your choices and find the right print and signs to reach your goals. Contact AlphaGraphics Middleton to get started.

5 Tips for Welcoming Employees Back to the Office

After more than a year of working from home, many businesses are looking ahead at the possibility of returning to the office later this year. This is an exciting prospect for many. However, in the same way, working from home required a transition, returning to the office will, too.

Fortunately, there are a few things you can do now to prepare your office for reopening and build excitement among your employees as they get ready to come back. These five tips can help you freshen up your space and welcome employees back in a positive way.

1. Redecorate Your Workspace

One of the simplest things you can do before your employees return is redecorate to create an inviting environment. Giving your space an upgrade will build anticipation for your office reopening since the “big reveal” will give everyone something to look forward to.

Redecorating doesn’t require a major overhaul. Simple things like window, wall, and floor graphics can go a long way in making your space feel brand new. Vinyl graphics can be applied just about anywhere—not only on windows, walls, and floors, but also on doors, furniture, appliances, and even ceilings.

Use specially designed and branded graphics to create an immersive experience and build brand pride among your teams. For example, apply a floor-to-ceiling graphic in a prominent area to create a statement wall and an office focal point. It could display your company’s mission or vision to remind employees why you do business.

2. Revamp Visitor Areas

Reopening your office doesn’t only mean your employees are coming back—it also signals the return of in-person meetings with clients. Extend your redecorating efforts to common areas and visitor spaces like your lobby, waiting areas, and meeting rooms to further solidify your brand experience.

Just like your employee-facing workspaces, outfit these areas with new graphics that display who your brand is and what you stand for. You want visitors to have a positive experience with your brand in order to strengthen those relationships—especially after a year of distance.

3. Consider Different Comfort Levels

Even when it’s safe for employees to return to work, everyone is going to have different comfort levels for in-person interactions. During your transition back to the office, be mindful of these varying preferences and adapt to meet individual needs.

One way to do this is to utilize social distancing signage while redecorating your space. Employ floor decals in common areas, as well as signs on tables and chairs in meeting rooms, to remind people to keep a safe distance. You could also implement directional signage to indicate one-way pathways where necessary.

Another way to improve the comfort of your office is to provide employees with tools to express their preferences nonverbally. This could take the form of desk signage, chair decals, stickers, wristbands, lanyards, or other visual indicators that use a color system to alert coworkers about what types of interactions are appropriate. For example, a red sign could mean no physical contact, while yellow means elbow bumps are okay, and a green indicates handshakes, hugs, and high-fives are welcome.

4. Build the Excitement

Many people will be excited to see their coworkers face-to-face again and any changes you’ve made to your office. Build on this excitement and boost morale by making the return to the office a momentous occasion!

Invite employees back with a “welcome back” box packed with branded gifts, new materials, and goodies. This type of gesture will help your employees reconnect and feel like they are a valued members of the team.

You can put almost anything in the box—branded or otherwise—but some ideas include: essential office supplies, important information about new guidelines, comfort level indicators, and an assortment of fun items. This could be electronics, such as headphones or mini Bluetooth speakers, self-care and relaxation kits, branded apparel, and more!

5. Stay Positive

After working from home for so long, transitioning back to the office will be more challenging for some employees than others. Make sure your team members know you’re there to support them every step of the way.

Keep your overall messaging positive to remind people of the many good things that returning to the office can offer. Focus on the benefits, such as enhanced collaboration, creativity, and problem-solving, as well as team unity.

In addition, find ways to celebrate together. Maintain positivity by celebrating being back together as a team and recognizing special occasions, individual accomplishments, team wins, goals achieved, and more. These celebrations can help employees get back in the groove while also fostering a more positive workplace.

Bringing your teams back to the office will no doubt require a period of transition. However, by planning ahead, finding ways to engage employees, and working to make their return as positive as possible, you’ll be able to forge ahead as a stronger, more unified company.

4 Ways to Boost Your Marketing Using Social Distancing Signage

Social distancing and safety signage isn’t going away anytime soon. While your business needs to adhere to those mandates a while longer, customers are tired of seeing the same generic signs everywhere they go. What’s even worse are the handwritten signs and the peeling tape that’s spread along the floor. Having worn, outdated, or dirty signage could be sending the wrong message about your brand.

Now is the time to refresh and replace your COVID-19 signage. But beyond that, it’s time to rethink how you do safety signage altogether! Your signs can—and should—be used as a tool to reinforce your brand messages and boost your marketing efforts.

Consider these four ways to maximize your marketing with social distancing signage.

1. Align with Your Branding

At this point, everyone knows the guidelines for social distancing in public. Signs mainly serve as reminders to ensure customers follow those practices within your building. For this reason, consider changing those generic neon or bright red signs to something that more closely aligns with your brand.

You can tell the story of your business by redesigning your social distancing signage to match your branding and décor. Incorporate elements of your brand identity, such as colors, fonts, shapes, and images—or even your brand mascot or character—to make signs unique to your business. Doing so will increase brand awareness and create a more pleasant experience for customers while reinforcing safety standards.

2. Advertise Your Products

Your social distancing signage isn’t only good for branding—it can also help promote what your business has to offer! Try incorporating product messaging and imagery into your signs in place of the usual social distancing symbols and language.

For example, if you own a car dealership, you can promote the vehicles you sell by encouraging customers to stand a “Camry” or a “Jetta” length apart. Alternatively, if you run a burger joint, you could redesign your floor graphics to feature a different delicious-looking burger every six feet.

This clever advertising strategy also provides opportunities for cross-selling and upselling, particularly when it’s used near the point of sale or where customers will be waiting in line.

3. Get Creative

Few people would call the average health and safety sign “fun,” but that doesn’t mean it can’t be! Social distancing signage doesn’t need to have one standard look for every business. You have the opportunity to mix it up and be creative.

There are tons of ways to “wow” customers with your creativity. Signage can be aligned with holidays, major events, or the seasons—think snowflakes in the winter or flip-flops in the summer. You can also tie industry information into your signs. For example, gyms might include a quick health fact on every graphic, while a wine shop might theme its social distancing signs around different varietals.

The more creative you are with your signage, the more you’ll surprise your customers. This leads to a more memorable visit to your business and leaves them with a positive impression of your brand. Plus, creative signs are more eye-catching, meaning people are more likely to pay attention and adhere to what they say.

4. Generate Leads

Safety signage doesn’t have to be a static experience that only enforces healthy behaviors inside your business. It can also be used as a powerful lead generation tool that encourages customers to engage with your brand long after they’ve visited your physical location.

This is easily achieved by adding QR codes to your signs. With a quick scan, customers are directed to a webpage where they can sign up for a loyalty program, subscribe to your marketing emails or newsletter, download your app, or receive a discount code!

These lead generation tactics help draw customers’ attention to your signage and provide an added incentive for them. In the end, this helps you build long-term relationships with your audience across multiple platforms.

Create Strategic Signage That Works for Your Brand

Social distancing signage doesn’t have to be standard. You can turn something necessary for public health and safety into a unique opportunity for business marketing and branding!

If it’s time for your business to update your signage, partner with AlphaGraphics Middleton to replace your worn or outdated signs with something brand new. We can help you create customized designs that get noticed and bolster your marketing efforts, so you can put your best foot forward.

How to Leverage Signage for Marketing Your Business

It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates here.” Flags and banners say, “We’re having a sale right now.” Big window clings say, “Look at the products I sell.”

Not only is this type of signage all around us, but it’s a ubiquitous part of how we interact with the world as consumers. The types of signage we’re exposed to and the messages we see cause us to act and react with the brands delivering them. This is all to say that, from a business standpoint, having the right signage is very important for success!

Why Signage Is Important for Any Business

Signage plays many different roles for a business. Your signage is never just an advertisement or a piece of branded collateral. It’s a powerful and multifaceted marketing tool.

Here are some of the ways to think about signage, beyond the means to sell:

  • Inform, direct, or entice a customer to take a desired action
  • Attract attention, create intrigue, and promote interest
  • Expose people to and educate them about your brand
  • Strengthen your brand’s awareness and customer recognition
  • Stand out from the competition

Above all, signage is a tangible, visible representation of your brand. When consumers look at it, they draw conclusions about your business based on how it looks and what the message says. They’ll make assumptions—warranted or otherwise—based on how your signage comes off to them.

If your signage sends a good message and creates a positive emotion, there’s a good chance your brand will benefit in some way. A customer might decide to step inside your business and buy something or develop a positive association with your brand that leads them to recommend you to a friend. Unfortunately, the opposite is also true. Poor signage will spark a lackluster response and may even lower people’s expectations or perceptions of your business. In a world where perception is reality, good signage is vital and important!

Make Signage Part of Your Marketing Strategy

Signage is one of the best ways to interact with people in the physical world. Consumers can’t send a sign to spam or unsubscribe from your signage. It’s always there, always visible, always prevalent. In the age of digital marketing, nothing comes close to the staying power of physical signage.

For these reasons, signage is a great addition to your marketing strategy. It provides an opportunity to capture an audience that you may not normally reach on other channels, and it reinforces your messaging to build loyalty with existing customers. Where, when and how you display signage gives it an almost infinite range of possibilities to build awareness, drive traffic, and spark more sales.

Like all your marketing, you want to reach the right people, at the right time, with the right message. With signage, you have the benefit of choosing the location it’s displayed. Consider the context of that location, and cater your messaging accordingly. For example, a sign in the window of a business will prompt more immediate action and can lead to a purchase, whereas an advertisement in an airport will be more informational.

Use Signs to Grab Attention

Also consider your audience. Your message should be relevant and meaningful to the type of person you’re trying to attract—including copy, visuals, tone, branding, and the call to action. Use language and images that will resonate with them and give them a reason to do something other than just look at your sign. Push them to act!

The possibilities for signage are virtually endless. Businesses can create signs in any size, shape, color, or material and display them just about anywhere. Really, you’re only limited by your imagination, but there are some best practices to keep in mind:

  • Keep your message simple. No more than seven words is a common rule of thumb.
  • Make the text big enough that it’s easy to read from afar.
  • Choose a compelling color scheme—one that’s on brand, yet easy on the eyes.
  • Provide contrast between text and colors or backgrounds to ensure legibility.
  • Keep it consistent with your brand identity, including copy, images, and CTA.

Want to really kick your signage up a notch? Consider placing it where and when your audience least expects it, but where it’s poised to make a big impression. These are generally places where immediate action isn’t possible (like in a bathroom or on a billboard), but where the unexpectedness of the sign will imprint its message in a more meaningful way.

You can also take a creative approach to get people intrigued by your signage. Ever follow arrows on the ground or footprints in a store? That’s creative signage at its finest!

What Signs are Best for Your Business?

The type of signs you select will depend heavily on their intent. Below are some of the most common types of commercial signage and their benefits.

Banners, Flags, and Large-scale Signage

There’s no ignoring banners, flags, and other large-scale signage outside of a storefront! These can’t-miss signs are best for general attention-getting and communicating one clear objective to attract passersby and draw them in.

Wall and Floor Graphics

Great for indoor and outdoor applications alike, wall and floor graphics give direction, boost brand awareness, and promote clear actions for customers.

Use wall graphics to showcase your brand and reiterate your brand values. One way to think about it is as a statement wall, but instead of paint it’s a branded wall graphic! Floor graphics are great for wayfinding but can be useful for delivering brand messages, too. Today, many businesses are using floor graphics as a way to enforce social distancing.

Digital Signage

Digital signage blends the benefits and broad possibilities of digital technology with the proven efficacy of physical signage. The result is highly-customizable, always-relevant signage.

Digital signs are a good option for those who want greater flexibility and personalization. They allow you to easily adjust your message for different audiences or at different times of the day. They offer variety in media types, such as videos, GIFs, and animations in place of static imagery. And in some cases, they even encourage the consumer to interact with your brand, as with touchscreens and digital wayfinding signs.

Vinyl Wraps

Not just for vehicles, vinyl wraps can turn windows, kiosks, furniture, cornhole boards, and anything else with a smooth surface into a curated advertisement with a clear, concise message.

With vinyl wraps, you have the ability to provide information about your business or advertise in non-traditional places. Additional benefits include: resilience against weather and wear over time; full customization across shapes, sizes, styles, and colors; and reusability when printed with the right materials.

The options for signage don’t end there, and neither do the possibilities for attracting and engaging your audience. Talk to a signage expert at AlphaGraphics to learn more about the many types of signage and the infinite customization options available, so you can bring your message to life in the most effective way.

6 Reasons Wall and Floor Graphics are Better Than Paint

When it comes to decorating your commercial space, you face a variety of decisions to make. What colors should you use? What kind of accents should you have? What materials will work best? In the face of these decisions and more, most choose to simply paint their surroundings in their brand’s hues.

But why paint when you could do something more unique? We’re talking about wall graphics and floor graphics, and the many benefits they bring with them. Take a look at 6 reasons surface decals and graphics are a smarter choice than plain old paint.

1. Graphics Save You Time, Money and Effort

Wall and floor graphics offer significant savings in both time and money. Whether you hire professional painters or complete your paint job as a DIY project, you’re committing financial and manpower resources to the job. Painting also requires a lot of prep-time, work-time and clean-up time. Depending on the size of the space, it can require a hefty amount of paint as well. Tape, drop cloths, brushes, rollers and other supplies boost the total even more. You’ll have a large bill from the painting company or a long receipt from a commercial paint store.

Or, you can skip all this cost and hassle by choosing wall graphics. Simple to apply, you don’t need extra supplies or a team of professionals to get it done. You’ll save on decorating costs and free up funds for other areas of operation.

2. Graphics Enhance Your Brand Appeal

With wall and floor graphics, the possibilities are endless. What image do you want your brand to convey? How do you want your organization to stand out? Use custom graphics to send the message you desire.

Be as unique as you want to be with graphics that tell the story you want them to. More than a simple paint color, graphics offer the opportunity to share your logo, slogan or motto, as well as depict the exact designs you want for individual spaces. Your custom-designed wall and floor graphics are the ideal solution to differentiate your building from every other organization.

3. Graphics are Better-Purposed for Applications

Wall and floor graphics take decorating to the next level: they make it functional. Decals not only beautify your space, they offer multiple methods to share messaging, allowing you to think outside the paint can. Use an entire wall to display an ad. Guide visitors through your facility with way finding floor graphics. List your mission statement on the wall for all to see. The practical applications are limitless!

4. Graphics Offer Exceptional Value

Wall and floor graphics are easy to replace. For large graphics, you can reprint or replace small parts if damaged. To change the look of your space, simply apply a new graphic. This is much easier and more cost-effective than repainting that same space. Made to last, quality floor and wall graphics will stand the test of time and prove to be a valuable investment.

5. Graphics Keep Your Facilities Clean

Wall and floor graphics offer a crisp, clean look for your space. While painted walls get dingy over time and are hard to keep free of dings and scratches, graphics are easy to clean. Simply use a wet cloth and mild soap to keep your graphics looking sharp. You’ll always be able to present a spotless environment to visitors and clients, while maintaining a reputation for quality.

6. Graphics Improve Your Environment

Did you know you can use photography, art or text for your wall and floor graphics? Imagery can include anything you have in mind. Turn your naked walls into inviting images of your choice—be it decals of your flagship product, a creative design or a portrait of your campus. Offering people more than a solid, single-color wall of paint can improve the mood and atmosphere of your space in a dramatic way.

Take Advantage of Surface Graphics

AlphaGraphics has extensive expertise in wall and floor graphic design and applications. If you’re looking for a way to deploy these decals in your commercial space, AlphaGraphics Middleton today. We’ll help you harness the benefits above, to give your surroundings the boost they deserve.

The Most Effective Promotional Products to Take to Trade Shows

Promo-Product-Trade-Show

 

Trade show season is a big time of the year for many businesses. If you operate within an industry that has product launches, noteworthy industry news, or massive exhibitions, chances are you’ll find yourself attending one or more trade shows throughout the latter part (Q4) of the year. And while you might be learning a lot about your industry happenings and competition, you should also be using these opportunities to market your business.

Invest in Custom Promotional Products

More than business cards or tri-fold brochures about your company, it’s important to consider the power of custom promotional products as a chief marketing tool for use at trade shows. Promotional products are far and away the best products to bring to any trade show for a wide variety of reasons:

  • Promo items are intriguing and often useful, making them less likely to be discarded
  • They’re a clever way to provide value, while also marketing your brand or company
  • They can instantly set you apart from competitors and make your booth a destination
  • Promo products can be repurposed across shows for a low-cost marketing solution

The list of benefits goes on. The chief idea to remember here is that promotional products give you the most bang for your marketing buck in a space that’s going to be convoluted with marketing collateral from a wide range of competitors and industry rivals.

The Best Possible Promo Products

There are two schools of thought when it comes to picking the best possible promo products. The first is simple: choose promo items that are relevant within your industry. For example, if your attending a convention for therapists or massage professionals, a simple branded stress ball might be an excellent investment in marketing collateral.

The second school of thought is to provide the most general value by generating promotional products that are universally applicable. This means providing promo products people are likely to see as valuable—shirts, water bottles, USB flash drives, earbuds and so on. The more “usable” your promo item is, the more it’s going to appeal to people. And, the more appeal you offer, the more exposure you’re going to generate at your trade shows.

Promo Product Ideas

Still not sure of what promo products will help you stand out at your next convention? Take a look at some of the most popular options that have proven successful at trade shows in the past:

  • T-shirts, hats, and other branded apparel items
  • Water bottles, coozies, water bottles, and other drink-inspired products
  • Desk items such as stress balls, USB flash drives, and more
  • General promo items like tote bags, keychains, pens, and golf balls
  • Edibles like branded candy, bottled water, or gourmet chocolates

The important thing to remember is balancing the appeal of a free promo item with the potential for grassroots advertising. Do people want what you have to offer? Will they relate the value they’re getting with your brand? Will these promo items make them further consider your brand, beyond the free item they’re getting?

If you need help understanding how to leverage promo items at your next trade show or industry convention, consult with the experts at AlphaGraphics Middleton today. We’ll help you narrow down what items may help you generate buzz for your company and help you make an appeal that stands out from the crowd!

How to Stand Out at Your Next Trade Show

Trade shows are a critical venue for your business to increase its visibility. Whether you’re new to the scene, pitching a new product, or simply keeping up with industry trends, it’s crucial to create an alluring, memorable trade show presence. And it all starts with your booth.

Your booth is your base of operations at any trade show. It’s also your home turf when you’re surrounded by competitors. And, most importantly, it’s a central destination for visitors who want to learn more about who you are and what you have to offer.

Preparing Your Trade Show Booth

Because your custom trade show booth plays such an integral role in your success at a trade show, it should be your first and foremost focus when planning. Think carefully about how you can optimize your limited space for maximum visibility:

  • Banners and table runners are a ground-level way to brand your booth. These iconic trade show staples need to boldly display your company name, brand concept, and contact information. Make sure banners and runners are free of any convoluting imagery—their sole purpose is to identify your booth to passersby.
  • Flags and pole signs are an optimal way to utilize the vertical space of a convention center. Vertical signage enables your booth to draw attention even when it’s not directly visible. These signs can also add to the branding of your booth and establish it as a landmark in a crowded convention space, continually drawing people back.
  • Backer signage within your book is a great way to complete the aesthetic and allure of your booth. It’s large enough to include powerful imagery, bold branding and captivating visuals that speak to passersby and attract them to your booth.

Gathering Tabletop Materials

Standing out at your next trade show means going beyond just putting together a cohesive booth presentation—it’s also about stocking it with takeaways and accessible information. Standing out means nothing if attendees don’t remember you after they walk away! Printed tabletop materials will ensure they have a tangible reminder of your booth and everything it had to offer:

  • Business cards are a must! Never attend a trade show without your business cards. This is going to be the easiest way for you to get into someone’s contact list and likewise for you to generate leads.
  • Brochures are the easiest, most organized, most cost-effective way to encapsulate information about your brand or product. Having brochures instantly available on your tabletop gives you a talking point and a takeaway, all in one.
  • Postcards are a great way to promote products, information, deals, contact information, etc. They’re simple, straightforward and easy to give out.
  • Nothing draws a crowd at a trade show like custom promotional products! Give people a reason to visit your booth and make sure they leave with something branded. From stickers and stress balls to pens, canvas bags, buttons and beyond, swag is easy to print and a cost-effective way to get your brand noticed.

Don’t Skimp on Trade Show Prep!

Trade shows are your chance to shine alongside other companies you might be competing with or at odds with. Taking the time to prep your booth and print up the right materials means giving yourself an edge and giving people a reason to choose your booth instead of someone else’s.

If you’re gearing up for a trade show in the near future, consult with your local trade show team at AlphaGraphics Middleton! We’ve helped businesses like yours win trade shows with exceptional print and promotional products, no matter the industry.

The Power of a Good Sign and How It Can Boost Your Business

When you think about the complexity of a business—from the physicality of the brand itself to the operational aspects that keep it running—it can be easy to overlook single components in favor of seeing the big picture. And while big picture prospects might be ideal to look at, it bodes well to remember that single business attributes can play a tremendous role in how that big picture is shaped.

Take business signage for example. Could a simple sign really be the chief driver of business, the identity of your brand or the selling point for potential customers? Absolutely! Take a look below at the power a good sign can wield and how having the right sign could allow your business access to this type of clout.

A few facts on signage

First things first: what’s the purpose of a sign? To bring in customers? To create brand awareness? To let potential customers know you exist?

If you said “all of the above,” you’re right: a good sign is a multipurpose tool that your business can and should use to its advantage. Take a look at some key pieces of data in regards to the different functions of a good sign, as compiled by signs.org:

– A good sign has been proven to attract up to 50 percent of a new startup’s initial customers.

– Roughly 35 percent of customers report that seeing a sign has alerted them to the existence of a business without any prior knowledge of that company.

– Customers living within five miles of your business will likely see your sign an average of 50-60x per month.

– The impressions made by one sign are equivalent to 24 full-page newspaper advertisements made annually.

The remarkable statistics keep going. In the end, the message is this: a business with good signage is going to see impressive returns on their investment in that sign, whether it be in the form of quality advertising, cohesive branding or persuasive allure.

A case study in signage success

Statistics are all well and fine when it comes to proving a point, but what really convinces people is an example they can relate to. And, when it comes to making an example of signage that has dramatically impacted the growth and perception of a business, there’s absolutely no substitute for a closer look at the iconic Golden Arches of McDonalds.

No matter what country you travel to, what language you speak or what your understanding of the business world may be, everyone understands immediately what the Golden Arches mean: they stand for Big Macs, French fries, chicken nuggets, coffee and more—everything McDonalds is selling and everything their brand revolves around. Today, the Golden Arches are widely considered the most recognized brand symbol in the world.

What does having the biggest and best signage get you? In the case of McDonalds, the Golden Arches are responsible for pulling in more than $21 billion each year—more than the entire economy of Vermont! All in all, the value of the Golden Arches rings in at around $85 billion, making it more than just the most valuable fast food brand by a wide margin, but one of the most valuable brands regardless of industry!

Now, it’s fair to say that McDonalds has done a lot more than just put up Golden Arches to achieve the success that it has—but it is fair to say that the brand’s iconic sign is largely responsible for its continued notoriety. Think of it this way: would you pull into a drive through at an unmarked building if you were craving a hamburger or would you keep your eyes peeled for those Golden Arches?

Harnessing the power of good signage

Signs come in all shapes and sizes—what makes a good sign effective is its appeal to the customers you’re trying to garner. Make sure your sign speaks to your target audience, that it communicates your business’ values, that it’s proper and professional, and that it’s clearly recognized. Paying attention to your sign—even if it is only one part of your overall business—means setting a foundation for growth that can be traced back to good signage.

If you’re designing a new sign from scratch, take the time to get it right and put in the effort to make sure it’s a sign that you can be proud of. If you already have a sign proudly hanging over your entryway, go outside and take a look at it—would you shop at your store based solely on the signage? Evaluating this singular component of your brand could have ramifications that transform your business for the better.

Using Professional Printing to Boost Your Real Estate Campaign

Summer is the prime season for real-estate. People looking to upgrade their living space are touring houses for sale and when they find that ideal upgrade, they’re putting their own homes up for sale. Listings are plentiful and the market is as hot as those summertime temps!

Professional Printing for Real Estate Agents

The problem with this prolific real estate season is that with so many homes flooding the market and so many buyers and sellers looking to stand out, it can be hard for realtors to help their clients get the best value. For realtors representing sellers, it’s all about keeping that asking price high and illustrating the value of a home; for realtors helping buyers, it’s about finding the perfect home at the right price.

If you’re a realtor—no matter what side of the real estate transaction you’re representing—it’s important to think about the best way to provide your clients with value. Often, the best way to do this is by making an upfront investment in professionally printed materials.

Bolstering Your Buyer’s Confidence

As a realtor, your reputation and presentation are going to be your keys to success when it comes to working with clients. Often, this directly correlates with having professionally printed materials and a strong ability to market yourself. To that end, it’s important to think about the essentials when it comes to printed offerings:

  • Business cards with a professional appeal to them and all of your vital contact information are going to be of major importance.
  • Having data sheets or sales materials regarding your specific territories will be helpful in showing potential clients that you have in-depth knowledge of housing trends in the areas you represent.
  • Having quick FAQ sheets to answer new buyer questions will help boost confidence and quell fears, all the while building your rapport with clients.

And these are just the essentials! In heated markets where competition for clients is strong, many realtors will go above and beyond in creating marketing materials that are truly encompassing to home buyers, such as branded folders that contain realtor information, which can be stuffed with FAQ sheets or specific housing information for desired listings.

The end goal is to ensure you’re attracting clients by answering their questions, instilling them with confidence and marketing your skills and expertise in a way that benefits them. Printed materials can be an answer to all of these objectives.

Exceeding Your Seller’s Expectations

When you’re representing a seller, it’s your duty as a realtor to help them sell their house for the highest possible price, with as few bumps as possible along the way. Often, this is easier said than done! But, with some quality marketing upfront, you can help your seller’s home stand out from the crowd in a way that ensures it fetches the best possible value on the open market:

  • Having data sheets for the home readily available at every open house, homebuyer’s seminar or other sales opportunity will give prospective buyers a glimpse into the home that will make them look twice.
  • Creating yard signs and markers that draw attention to a home beyond the “for sale” sign. These attention-grabbers can also be placed in high traffic areas away from the home, to drive prospective buyers to the listing.
  • Flyers and mailers can give potential buyers a quick synopsis of a home and its appeal, as well as some fast facts to push a sale.

Again, there’s always more you could be doing, but starting with some quality printed materials can go a long way towards creating opportunities for your seller.

Going Beyond Print

Marketing goes beyond print as well. It’s important to consider the many digital avenues that can supplement your marketing and how you can leverage these things to ensure you’re giving buyers and sellers the best possible advantage in the real estate market. Personal websites, housing descriptions on listing websites, email newsletters and more are all great ways to supplement your print marketing efforts for maximum effectiveness.

For all of these materials and strategy planning from talented marketing professionals, visit AlphaGraphics Middleton today. We’ll help you become the foremost realtor in your area by supporting your marketing efforts on both sides of the industry.