8 Ways to Engage Local Customers Each and Every Day

Local small businesses live and die by their reputation among customers in a well-defined geographic area. If your local customers love your business and identify with your brand, a business can boom quickly and grow steadily. If they’re turned off by your brand identity, you’re likely to suffer at the hands of your only consumer base.

Getting into and staying in the good graces of local customers means not only presenting a business model and brand that’s appealing, but continuing to present that image. Forgetting about your business is almost as bad for your bottom line as disagreeing with it!

Staying in front of your local customers without becoming an annoyance can be tricky. Luckily, there are a few surefire ways to tread that line with impunity, keeping your business a local fan-favorite:

Explore Influencer Marketing

Influencer marketing is a subtle, yet powerful way to stay on the local radar. If you’re a restaurant, invite local business reps to bring their lunch meetings to you. If you’re a print shop, volunteer your services for a local nonprofit. Influencer marketing is all about grassroots reputation building. Find people who will talk about your brand, and give them a reason to say positive things!

Get Involved In Your Community

If people see you as a fixture in the community, they’re going to support your business. Attend local events, donate to local groups and maintain your standing at the local level. Remember, every local impression you make is absorbed by your potential customer base.

Respond To Reviews

Whether positive or negative, it’s important to show your local customers you’re engaged. Responding on social platforms to reviews is a great way to stay in their world. Customers who take the time to leave a review or ask a question give you permission to engage them—capitalize on this in a simple, positive way and others will take note of it.

Advertise As A Service, Not Interruption

This is the essence of passive marketing. Display your daily specials on a chalkboard, leave your door open with a sales flyer at the entrance or offer a punch card for customer loyalty. These are all ways you can reach customers daily, without interrupting.

Improve Your Exterior Signage

As a local brick and mortar establishment, your exterior signage is going to do more for you than any digital ad. Make sure you’re making an investment in your primary storefront signage—it’ll translate into daily impressions that serve to keep you relevant within the local consumer class.

Consider Sponsorship

There are numerous opportunities for sponsorship with a community. From 5k runs to bike races, little league teams to car shows and more, these events need support. You’ll showcase the vested interest you have in local events and gain the respect of brand advocates who sing your praises. Moreover, if things like shirts or bumper stickers are part of the sponsorship, these items will continue to market for you long after the event has passed.

Support Local Radio

Local radio is a great marketing medium for your customer demographic—it spans only as far as your potential customers do! Having a radio spot here and there is a great way to get your name into the mix. Whether they’re sitting in traffic on the way home or scanning channels for something to listen to, customers are going to hear your appeal and remember it.

Experiment With Digital Ads

In the modern age of digital advertising, PPC ads can geographically targeted. Whether you’re advertising through Google or Facebook, targeting only your local crowd will make sure you’re getting face time each and every day. And, thanks to nominal costs, this blanketing method of advertising can also be the most cost-efficient.

Remember, your local customer pool is the only one you’ve got to work with: make sure you’re cultivating a brand that’s valued by them! Consider the above ways to stay relevant and popular among your local customers.

Want even more great ideas on how to get your business noticed in your local market? Come visit us, AlphaGraphics Middleton!

Is a Social Media Presence Worth It for Your Business?

Is Social Media Right for Your Business?

These days, social media is everywhere. It’s not just Facebook and Twitter, either—it’s Snapchat and LinkedIn and Instagram and many more! Look around on the Internet and virtually everyone says your business needs a social media presence to stay relevant.

Certainly, many companies have used social networks to engage customers successfully. But does that mean you should do it too? Here are some pros and cons for small businesses who might be thinking about expanding their social presence!

Shows Corporate Responsibility

Social networking is an ideal way to show your customers that you care about the community. Any time your employees are involved in volunteering or otherwise engaging the community, you can share that with current and potential customers.

Localization of social media is key to having an impact. You can create content that is intimately linked to your locale, and your company, to show that you’re more than just a business.

Develop a Strong Brand Image

By being present in customers’ everyday lives, you have an opportunity to show them what makes your company stand apart from the competition. Emphasize the unique products and solutions you offer and leverage these intricacies to build your brand.

Through social networking, your store can become known for offering professional services and products of the highest caliber—not just because you say so, but because current and former customers say so publically as well.

Engage in Two-Way Communication

It has never been easier to talk directly to customers and potential customers. Responding to individual customer concerns on social networking sites demonstrates that you’re doing your best to put the customer first.

Remember that customers have no problem complaining via social media. Having a public forum for complaints is bad enough, but handling a customer complaint poorly could damage your reputation. Ensure that you handle every criticism—no matter how ridiculous—with respect.

Integrate Into Today’s Communication

Customers, especially millennials, expect your company to have a social media presence. It’s how customers learn your story. For better or worse, social media is the way people interact with the world now. Those who don’t embrace it risk being left behind, however those who embrace it poorly could actively be doing damage to their business’ reputation.

Requires Clear Goals and Metrics

One of the biggest problems with marketing through social media is that it’s time-consuming. You need to find out how best to reach your customers and keep close track of how engagement efforts are proceeding.

Without clear objectives for what you want social media to do—such as an increase in sales in certain sectors or engaging customers of a specific demographic—you risk wasting your precious time.

Before you start building a social media presence, ask yourself if it’s something you should be doing or if it’s a task best left for someone else. Consider the power that comes with a good social media presence and the damage that can come from a poorly maintained one. Above all, make sure you’re thinking critically about everything you do when it comes to social media, since this is the most transparent vehicle for your company to build a brand with.

The bottom line is that if you’re going to embrace social networking, you need a comprehensive strategy. You should look to enhance the brand while meeting specific goals for your own shop. Ultimately, each small business will have to decide if social media is right for them.

Don’t have time to manage your social media accounts? Find out how your AlphaGraphics Middleton marketing team can help you succeed on social media!