8 Ways to Engage Local Customers Each and Every Day

Local small businesses live and die by their reputation among customers in a well-defined geographic area. If your local customers love your business and identify with your brand, a business can boom quickly and grow steadily. If they’re turned off by your brand identity, you’re likely to suffer at the hands of your only consumer base.

Getting into and staying in the good graces of local customers means not only presenting a business model and brand that’s appealing, but continuing to present that image. Forgetting about your business is almost as bad for your bottom line as disagreeing with it!

Staying in front of your local customers without becoming an annoyance can be tricky. Luckily, there are a few surefire ways to tread that line with impunity, keeping your business a local fan-favorite:

Explore Influencer Marketing

Influencer marketing is a subtle, yet powerful way to stay on the local radar. If you’re a restaurant, invite local business reps to bring their lunch meetings to you. If you’re a print shop, volunteer your services for a local nonprofit. Influencer marketing is all about grassroots reputation building. Find people who will talk about your brand, and give them a reason to say positive things!

Get Involved In Your Community

If people see you as a fixture in the community, they’re going to support your business. Attend local events, donate to local groups and maintain your standing at the local level. Remember, every local impression you make is absorbed by your potential customer base.

Respond To Reviews

Whether positive or negative, it’s important to show your local customers you’re engaged. Responding on social platforms to reviews is a great way to stay in their world. Customers who take the time to leave a review or ask a question give you permission to engage them—capitalize on this in a simple, positive way and others will take note of it.

Advertise As A Service, Not Interruption

This is the essence of passive marketing. Display your daily specials on a chalkboard, leave your door open with a sales flyer at the entrance or offer a punch card for customer loyalty. These are all ways you can reach customers daily, without interrupting.

Improve Your Exterior Signage

As a local brick and mortar establishment, your exterior signage is going to do more for you than any digital ad. Make sure you’re making an investment in your primary storefront signage—it’ll translate into daily impressions that serve to keep you relevant within the local consumer class.

Consider Sponsorship

There are numerous opportunities for sponsorship with a community. From 5k runs to bike races, little league teams to car shows and more, these events need support. You’ll showcase the vested interest you have in local events and gain the respect of brand advocates who sing your praises. Moreover, if things like shirts or bumper stickers are part of the sponsorship, these items will continue to market for you long after the event has passed.

Support Local Radio

Local radio is a great marketing medium for your customer demographic—it spans only as far as your potential customers do! Having a radio spot here and there is a great way to get your name into the mix. Whether they’re sitting in traffic on the way home or scanning channels for something to listen to, customers are going to hear your appeal and remember it.

Experiment With Digital Ads

In the modern age of digital advertising, PPC ads can geographically targeted. Whether you’re advertising through Google or Facebook, targeting only your local crowd will make sure you’re getting face time each and every day. And, thanks to nominal costs, this blanketing method of advertising can also be the most cost-efficient.

Remember, your local customer pool is the only one you’ve got to work with: make sure you’re cultivating a brand that’s valued by them! Consider the above ways to stay relevant and popular among your local customers.

Want even more great ideas on how to get your business noticed in your local market? Come visit us, AlphaGraphics Middleton!

Keeping Your Brand Positive

 

These days, it’s hard to escape talk of COVID-19. It’s infiltrated the news, social media, advertising, and worst of all, our daily thoughts and concerns. As a brand, it’s important to be sensitive to the current state of affairs while also giving your customers a positive escape. As you might imagine, it’s a difficult balancing act.

To ensure your brand is sending the right messages to its audience, now is the time to reevaluate your content strategy and refocus on the positives.

Reevaluate your customers’ content needs

The first step in refocusing your brand’s content is taking a deeper look at what kinds of content your customers are looking for. You may have had a firm grasp on this before, but the pandemic has changed many people’s outlooks and reactions to consumer-facing brands.

Conduct social listening, surveys, and data analysis to discover your customers’ attitudes toward particular messages. What do customers expect from you? What do they want more of? Are they tired or overwhelmed with certain content types or topics? What are they interested in right now, and what are the sentiments surrounding those topics?

Really listen to your audience during this time and use their feedback to reshape your content strategy.

Provide positive, non-crisis content

One thing all brands can do more of at this time is share more positive, uplifting content that has nothing to do with COVID-19. Sharing funny memes or heartfelt stories can give consumers a break from the overwhelming amount of news and social media coverage of the pandemic. Keep your brand’s voice positive, inspirational, and uplifting, but stray away from wit or sass that might be inappropriate for the current situation.

You may not want to avoid the topic of COVID-19 entirely if it’s relevant to your brand, but you shouldn’t feed into the crisis mentality, either. If you do talk about the pandemic, share messages about helping others and how your brand is there to help. Try to keep things light while ensuring they’re relevant to your brand’s goals and voice.

Market sensitively

The key to navigating marketing during the pandemic is to stay sensitive. Now isn’t the time for major sales pushes that capitalize on the crisis. However, this doesn’t mean you can’t still promote your brand.

Find ways to position your business in a sensitive and helpful way. If you’re a small, local brand, share messages that encourage the support of local businesses—not only yours, but also others in the community.

Pay close attention to the words your ads, social posts, and other marketing campaigns use. Avoid creating a sense of urgency—nothing is more important than COVID-19 right now. Instead, reframe your product or service messages to show the value they can offer customers, especially during this time.

Expand your content horizons

Every brand’s content strategy has been disrupted in some way. Now might be a great time to try new content types you might not normally do.

While you want to keep topics relevant to your industry and your customer’s needs and expectations, try to shake things up a little bit. Test new content ideas and see how customers respond to them. Can you provide additional value through a new, relevant content angle?

Additionally, try testing new content formats and gauge audience response. Perhaps your customers would be interested in reading more blog posts or watching informative YouTube videos about your brand and products. There are tons of ways you can expand your content strategy to provide more positive and valuable content while simultaneously strengthening your platform.

Show your positive impact

Now more than ever, customers want to know that the brands they love are giving back and doing good in the world. It’s somewhat expected that a brand’s profits take a backseat in favor of charitable acts and support.

Your brand can feed into this by showcasing the positive things you’re doing in your community and encouraging others to do the same. Don’t present it in a way that’s “showing off” or grandstanding. Instead, lead by example and make it a movement your audience can rally behind.

Share acts of community service by members of your team, whether they’ve volunteered time at a food bank or homeless shelter, or sewed masks for hospital staff. If your business donated food or money to a charity, share that. You could even host a fundraiser with your followers to show that you’re interested in doing good while making the biggest possible impact.

Positive branding can result in brand loyalty and trust

Consumers are paying closer attention to marketing efforts than they normally do. Staying positive humanizes your brand and lets customers know you care about them, not just the bottom line. By sending the right messages, you can strengthen the trust your customers have in your brand and position your business as one of immense value.

6 Reasons Wall and Floor Graphics are Better Than Paint

When it comes to decorating your commercial space, you face a variety of decisions to make. What colors should you use? What kind of accents should you have? What materials will work best? In the face of these decisions and more, most choose to simply paint their surroundings in their brand’s hues.

But why paint when you could do something more unique? We’re talking about wall graphics and floor graphics, and the many benefits they bring with them. Take a look at 6 reasons surface decals and graphics are a smarter choice than plain old paint.

1. Graphics Save You Time, Money and Effort

Wall and floor graphics offer significant savings in both time and money. Whether you hire professional painters or complete your paint job as a DIY project, you’re committing financial and manpower resources to the job. Painting also requires a lot of prep-time, work-time and clean-up time. Depending on the size of the space, it can require a hefty amount of paint as well. Tape, drop cloths, brushes, rollers and other supplies boost the total even more. You’ll have a large bill from the painting company or a long receipt from a commercial paint store.

Or, you can skip all this cost and hassle by choosing wall graphics. Simple to apply, you don’t need extra supplies or a team of professionals to get it done. You’ll save on decorating costs and free up funds for other areas of operation.

2. Graphics Enhance Your Brand Appeal

With wall and floor graphics, the possibilities are endless. What image do you want your brand to convey? How do you want your organization to stand out? Use custom graphics to send the message you desire.

Be as unique as you want to be with graphics that tell the story you want them to. More than a simple paint color, graphics offer the opportunity to share your logo, slogan or motto, as well as depict the exact designs you want for individual spaces. Your custom-designed wall and floor graphics are the ideal solution to differentiate your building from every other organization.

3. Graphics are Better-Purposed for Applications

Wall and floor graphics take decorating to the next level: they make it functional. Decals not only beautify your space, they offer multiple methods to share messaging, allowing you to think outside the paint can. Use an entire wall to display an ad. Guide visitors through your facility with way finding floor graphics. List your mission statement on the wall for all to see. The practical applications are limitless!

4. Graphics Offer Exceptional Value

Wall and floor graphics are easy to replace. For large graphics, you can reprint or replace small parts if damaged. To change the look of your space, simply apply a new graphic. This is much easier and more cost-effective than repainting that same space. Made to last, quality floor and wall graphics will stand the test of time and prove to be a valuable investment.

5. Graphics Keep Your Facilities Clean

Wall and floor graphics offer a crisp, clean look for your space. While painted walls get dingy over time and are hard to keep free of dings and scratches, graphics are easy to clean. Simply use a wet cloth and mild soap to keep your graphics looking sharp. You’ll always be able to present a spotless environment to visitors and clients, while maintaining a reputation for quality.

6. Graphics Improve Your Environment

Did you know you can use photography, art or text for your wall and floor graphics? Imagery can include anything you have in mind. Turn your naked walls into inviting images of your choice—be it decals of your flagship product, a creative design or a portrait of your campus. Offering people more than a solid, single-color wall of paint can improve the mood and atmosphere of your space in a dramatic way.

Take Advantage of Surface Graphics

AlphaGraphics has extensive expertise in wall and floor graphic design and applications. If you’re looking for a way to deploy these decals in your commercial space, AlphaGraphics Middleton today. We’ll help you harness the benefits above, to give your surroundings the boost they deserve.