A large number of our Alphagraphics customers utilize us for large format graphics (posters, banners and window, wall and floor graphics). If you ask our customers why they utilize large format, you will hear them discuss two themes.
First, some of our customers are initially surprised by how fast and easy it is to produce large-format. New technologies have significantly reduced the production time for large-format prints and has also made it easier and cheaper to produce short run, custom graphics. Short-term application substrates, and their easy installation, enables marketers to nimbly target specific events (sometimes on short notice!) with unique graphics tailored to the occasion. Generally, our customers greatly appreciate that large format is quick, easy and affordable.
The other advantage of large format that is most often cited is its flexibility and capability of reaching a wide range of target audiences. With modern, high tech substrates that enable a vast range of placement options (walls, floors, windows, ceilings, sidewalks, rough and smooth surfaces, mounted on stands or on boards), marketers have a plethora of options to employ large-format as part of the marketing mix. From store-fronts and trade shows, to vehicle wraps on the go, large-format prints generate a huge number of impressions. Additionally, research indicates that physical graphics have a better recall rate than virtual banner ads. “Banner Blindness” is the term researchers now use to identify the growing number of customers who easily scan right over online banner advertisements. To learn more about Banner Blindness and how you can minimize its affects, stay tuned for our next blog.
ALPHAGRAPHICS- YOUR TWIN CITIES PRINT PARTNER
Whether you’re interested in a large format project or need help with other print or marketing needs, Alphagraphics Minneapolis and Alphagraphics Plymouth can help. We are visual communications experts that can help your business get noticed and get business, both online and off. To develop a print solution that enhances your digital marketing efforts, contact the experts at AlphaGraphics at (612) 340-1111.