As a financial advisor, you know that a strong marketing strategy can set you apart in the competitive market of financial services. Thriving in an environment filled with regulatory pressure, risk, and market complexity requires an effective marketing plan. Within the financial services, visibility marketing needs to be relevant, consistent, and value-specific. Here are 3 easy, actionable marketing tips that can get your firm headed in the right direction.
- Enhance the professionalism of your website
Did you know that it only takes about 50 milliseconds (0.05 seconds) for people to form an opinion about the professionalism of your website design? A professional website will not only increase your firm’s credibility, but it will also save you money in the long term since it runs 24/7 without any supervision. If you can always be there for your customers, don’t you want it to reflect the high caliber services you provide? Whether you’re targeting a broad or specific audience, your website is a great place to showcase your work. A website that looks professional will convey competence and trust. It may require some investment on your part, but in the end, if it’s done right, it will pay off in some pretty amazing ways.
- Publish Newsletters
Looking for a solid base and consistent way to communicate to your audience? Publishing a newsletter can help optimize and increase your bottom line. It’s also a great way to introduce and remind your customers and prospects of your expertise and why they should be doing business with you. Newsletters are both affordable and effective and allow you to stay top-of-mind with your target customers.
There are two key contributors to the success of publishing a newsletter. First, you’ll want to stick to a publishing frequency, that way it becomes routine for both you and your audience. Decide on a publishing schedule, whether it be weekly or monthly, that you’ll be able to meet. You can always increase your frequency later. Second, before writing each issue, be clear and concise regarding the purpose, content, and target audience. There is no perfect marketing solution in financial services, rather it’s about consistency, perseverance, and repetition.
- Host a Local Seminar
Seminars are a proven way for financial advisors to get new clients and retain current ones. Providing food and refreshments is a small price to pay to get in front of qualified prospects or retain your current valued clients. Nothing compares to the face-to-face experience of shaking hands and connecting with your target audience on a personal level. It also provides an opportunity to gather further information such as their needs and concerns that can help close business when you meet with them individually.
Highlight your area(s) of expertise in your presentation and be sure to offer marketing materials, such as postcards, promotional items and brochures. These effective marketing tools can showcase your firm with compelling design and targeted lists to ensure you stand out from the crowd.
You may consider hosting a breakfast or utilizing your local library to go over common topics you get questions about, such as tax strategies or 401(k) best practices. It’s important that your presentation be educational and meaningful in order to make new connections. Knowing your presentation to a “T” will demonstrate that you are a professional worthy of their trust. Lastly, you’ll want to make appointment setting as easy as possible and follow up a priority!
Your Twin Cities Marketing Partner for Financial Advisors
Looking for a partner that can help you plan and implement these effective marketing strategies? Our team of marketing and print professionals know how essential it is that the right marketing content reaches the right people, in the right format, at the right time. From design to marketing solutions to online ordering to essential business materials such as business cards and letterhead, we can help you differentiate your services from the competition. Contact us today to set up an appointment with our team to discuss your marketing goals and how our high-quality production, quick turn-around, and impeccable beginning to end service can benefit your financial firm.