Spring is a time for renewal, so why not breathe new life into your marketing plan? After months of staying indoors, spring presents the perfect opportunity to attract new business and increase sales from your current customers! Here are 5 fresh marketing ideas to get you ready to tackle the new season.
Show Your Thankfulness
Kindness wins every time so try using springtime to thank your current customers. By sending thank you messages, you re-engage with the people you want to notice your brand and what you have to offer. For example, send 100 thank you postcards to your most valued customers, the more specific you are, the more it will resonate. Mother’s Day is another great option for celebrating your customers in a targeted way. Consider planning a special Mother’s Day event or some other opportunity for customers to show their appreciation for Mom. Or increase your brand visibility by sponsoring a sports team. Showing gratitude deepens customer loyalty. The payoff is strengthening your connection and at the same time, encouraging further purchases.
Revive Your Storefront
Say goodbye to melting snow by bringing new life and energy into your signage. New business imagery is a great way to get your customers in the door and excited to engage with your business. We all are guilty of operating on autopilot, interacting with the same companies out of habit. Help snap customers out of their rut with something new that will make heads turn your way. Whether it’s a new retail sign, flag, or sidewalk sign, your current and potential audiences won’t be able to resist!
Drive into Spring
Vehicle branding offers high visibility and spring is the perfect time to unveil a new look for your company vehicle. If you’re like most business owners, you’re on the road a lot, so why not turn your vehicle into a zero-effort marketing opportunity! Any form of vehicle graphic can get you noticed, whether you opt for more coverage with a partial vehicle wrap or choose a more simple vehicle graphic.
Host an Event
Spring weather invites people to explore. Why not host an event to attract your target audience? Better engage your attendees by using the event to promote a new rewards program or new product or center your event around a free activity that relates to your business, like free bike inspections by a bike shop.
Once you have an event planned, send invitations or postcards to your existing client list or attract new customers by using EDDM to invite the surrounding community. And don’t forget about signage! Outdoor and indoor signage is a surefire way to build excitement around your event! Visually striking and easy to read outdoor flags, posters, banners, window graphics and more can help you maximize the visibility of your event and attract attendees.
Spring Sales Celebration
Roll your business out of the wintertime slump with a new sale. After all, there should be less competition compared to other seasons so seize the opportunity! Here are some ideas to boost the promotion of your sale:
- In-home mailings
- Advertise in the local paper
- Cross sponsorship with other local businesses
- Create new signage that is vibrant and eye-catching
- Social media contest or giveaway
YOUR TWIN CITIES MARKETING RESOURCE
Whether these above ideas work for you or you need help developing or implementing your own marketing idea, you’ll need a reliable and experienced marketing partner. At AlphaGraphics in Minneapolis, we help businesses successfully design, print and execute marketing strategies. We’re more than a printer, we’re a team of skilled marketing experts. Our team provides full-service, one-stop solutions for everything from graphic design to printing to fulfillment. As 20-year veterans of the business-to-business printing industry, we take great pride in providing high quality, reliable and timely service to our clients. Contact us today to set up an appointment to get a fresh start on your spring marketing initiatives.