By the end of the decade, millennials are expected to overtake baby boomers as the largest generation. Media consumption will continue to evolve as more and more millennials enter the workforce and therefore gain purchasing power. Everyone knows the value that an integrated marketing approach brings, but when it comes to millennials, print marketing can have an added advantage. Why? Because millennials are open and eager for print communications when most everything else they see is on a screen. Here are tips for using print communications to win over the millennial generation.
Step 1: Branding and identity that provides a clear value
Millennials have been bombarded with advertising since they could walk so they expect more compared to other demographics. Get the upper hand in an oversaturated market by using succinct copy and graphic design with vibrant images. The power of print is real and a brochure with a strong message and bold imagery can provide a lasting impression and more impact than an online ad. And, an exceptionally printed postcard or newsletter won’t get buried in an in-box because unlike its digital counterpart, it offers a physical experience.
Step 2: Increased Trackability
Unlike generations before, millennial’s affinity for their smartphones offers the perfect collaboration of print and online marketing communications. Due to their exaggerated amount of screen time, millennials crave information in other formats making print marketing, in many ways, a powerful tool to integrate with an online campaign. Supercharge your direct mail postcard by including social media, QR code or a personalized URL landing page. These all provide valuable trackability and engage your audience across multiple media channels.
Step 3: Less is More
Millennials are used to having information and answers at their fingertips so create marketing pieces, such as direct mail, that instantly and clearly tells about your offer and the benefits. No long letters or lengthy text. Your marketing pieces should be easily digestible, engaging and point them toward a next step to find additional information (see step 2 for ideas!) or to take action. Concentrating on succinct benefit-driven content and instant visuals will pay off with this generation and is an important consideration when designing a print marketing piece.
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Looking for a print communications partner that can help you plan and execute effective marketing strategies that go above and beyond in terms of strategy and results? Our downtown Minneapolis AlphaGraphics team has nearly 30 years of experience in the print, marketing and sign business. Our skilled team of designers and marketing specialists in downtown Minneapolis and Apple Valley are here to discuss your marketing goals and demonstrate how our exceptional & experienced service, from start to finish, can help you achieve those goals. Contact us today to learn how our talented team can help you create the right print and marketing solutions that get noticed and get business.