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How to Leverage Signage for Marketing Your Business

In today’s digitally-driven marketing landscape there are still many printed media that simply cannot be replaced. One of those is signs. Walk or drive through any town, suburb, or city, and you are sure to see hundreds of signs. Signs are everywhere.

And they’re not going out of style anytime soon. For one, signs are a simple way to advertise and attract the attention of the people who are in your area. Some of the most helpful storefront signs simply say “open” while flags and banners might announce your business’s latest sale. Even your window clings get in on the action by showcasing the products in your inventory.

Needless to say, signs are an integral part of any business’s marketing plan. They help build brand awareness, increase foot traffic, and generate goodwill among your customers and audience.

Why Signage is Important for Your Business

A good sign isn’t just an advertisement or another piece of branded collateral. It’s a versatile marketing tool capable of creating connections between you and your customers. In order to truly appreciate what good signage can do for your business, it might be helpful to think about just what a sign is:

  • A signs purpose is to direct and inform your customers
  • It can expose and educate
  • It can promote, attract and intrigue passersby

A well-crafted sign is also a representation of your brand. Over time, customers will begin to associate your business with your signage. This can be an unparalleled positive if the signs are tasteful, helpful, and perfectly placed. However, if you skimp on your signage or they represent your business in a way that is less than compelling, it can harm your bottom line.

How to Implement Signs For Your Business

Signs are a great way to interact with your customers in the real world. They offer a tangible, physical presence that will not soon be forgotten. People who regularly pass by your business can’t unsubscribe from your signs. They can’t cancel them or delete them in any way. In a digital marketing landscape that is rife with the temporal, the staying power of signs is unmatched.

For this reason alone, utilizing great signage is a smart way to spend your precious marketing dollars. That being said, there is a right way to use signs to promote your business. Follow these simple steps to make sure your signs maximize brand awareness and return on investment.

  • Thoroughly plan where to put your signs. Signs are versatile and can be made in a variety of different shapes, colors, and sizes. You can also put them wherever you want. But before you do so, make sure you come up with a plan. In some cases, the front of the store is the best bet. In others, unexpected locations might be more effective.
  • Use your sign to grab attention. Utilize an appealing color scheme that is in keeping with your brand. Contrast your text with images and take advantage of a strong background color.
  • Keep signs simple. Generally, you don’t want more than seven words on a sign. Also, make sure text is large enough that people can read it from far away.
  • Include a call to action. Most of us are used to directing customers to the next step online, but we need to do the same with signs as well.

If you keep these tips in mind when you are designing and printing your signs, chances are you will put together something that is sure to get the job done. If you need help with design, don’t hesitate to contact us at Alphagraphics Minneapolis. Our skilled graphic design experts can make the perfect sign for your business.

Choosing the Right Kind of Sign

One final component of any successful sign strategy is choosing the sign that is right for your business. Of course, the sign that is right in your situation will depend on what you are trying to do with it.

Banners and Flags

Banners, flags, and other large-scale signs are perfect for the front of your store or the outside of your building. These signs should be attractive as you are trying to draw customers in. Use bright colors and large text to get your message across with these signs.

Floor Graphics

Floor graphics have become the norm in businesses all over the country. But beyond encouraging people to social distance and directing them toward the restroom, you can use floor graphics (and wall graphics for that matter) to direct customers to any part of your store.

If you have a sale you want to announce, floor graphics are a great way to direct traffic toward big savings. You can also couple any floor graphic or wall graphic with your logo and a vibrant, attention-grabbing color scheme.

Vinyl Wraps

Vinyl wraps are durable signs that can transform any surface into a marketing mega tool. Whether it be furniture, corn hole games, lawn chairs, windows, or any other surface, you can create an unexpected sign that is stunning.

If done right, vinyl wraps also have the potential to be reusable and can stand up to the elements, communicating your message rain or shine (or snow).

Other Signs

Banners, floor graphics, and vinyl wraps are just the tip of the iceberg. When it comes to signs, if you can imagine it, Alphagraphics can make it. This includes:

No matter what your printing needs are, whether it be signs, stickers, or stationary, the graphic design specialists and digital print experts at Alphagraphics in Minneapolis have got you covered. We offer a full suite of print solutions to meet every need, marketing and otherwise. We also have resources to help you with your content marketing.

Learn more about our vast array of products and services on our website or by calling us a 612-340-1111. We look forward to working with you soon.

At AlphaGraphics Minneapolis, we provide a full range of printing services and signs, including postcards, direct mail, posters, banners, stickers, large prints, window decals and wall decals.  We have graphic design experts who can help you develop marketing materials.  We also have resources to help you with digital marketing. To learn more go on our website at https://www.alphagraphics.com/centers/minneapolis-minnesota-us401.html or call us at 612-340-1111.

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