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Category: Direct Mail

What Makes a Good Direct Mail Postcard

What Makes An Effective Direct Mail Postcard?

In today’s overwhelming digital landscape, the opportunity for exposure with direct mail couldn’t be better!  Whether you own a local retail store, a business that provides a service or a healthcare practice, a direct mail

7 tips for stretching your nonprofit marketing dollars

7 Tips For Stretching Your Nonprofit Marketing Dollars

Marketing efforts of nonprofit organizations center on building trust, reaching across channels to communicate with members and powering fundraising efforts. More simply put, the marketing and communications efforts of a nonprofit are the backbone of

The No Fail Corporate Event Checklist V5

The No-Fail Checklist for Your Next Corporate Event

Whether you are coordinating a small company party, annual company meeting or an industry conference, planning a corporate event can be a tricky endeavor.  One thing is certain; it is not something that should be

3 Reasons Direct Mail is a Marketing Powerhouse

3 Reasons Direct Mail is a Powerhouse Marketing Tool

Cats versus Dogs.  Vikings versus the Packers.   Coke versus Pepsi.  The world is full of rivalries.   In the world of marketing, there is another epic rivalry brewing; direct mail versus email marketing.  With any rivalry,

super bowl minneapolis marketing

The Super Bowl is Coming to Minneapolis…Is Your Business Ready?

The big finale of the football season is coming to Minneapolis on February 4, 2018.  The event is expected to draw 100,000+ visitors to the Minneapolis-St. Paul area.  This will mean a boon of activity

African American man getting mail from mailbox

Do You Think Direct Mail Marketing is “Old Fashioned”?

With the ubiquity of email and social media, some marketers may think that direct mail marketing is old fashioned and less effective.  Some may believe that digital-only campaigns save money and reach more people.    Think again!