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Tag: direct mail marketing

How to Win Over Millennials with Print Communication

How to Win Over Millennials With Print Communications

By the end of the decade, millennials are expected to overtake baby boomers as the largest generation. Media consumption will continue to evolve as more and more millennials enter the workforce and therefore gain purchasing

3 Reasons Direct Mail is a Marketing Powerhouse

3 Reasons Direct Mail is a Powerhouse Marketing Tool

Cats versus Dogs.  Vikings versus the Packers.   Coke versus Pepsi.  The world is full of rivalries.   In the world of marketing, there is another epic rivalry brewing; direct mail versus email marketing.  With any rivalry,

super bowl minneapolis marketing

The Super Bowl is Coming to Minneapolis…Is Your Business Ready?

The big finale of the football season is coming to Minneapolis on February 4, 2018.  The event is expected to draw 100,000+ visitors to the Minneapolis-St. Paul area.  This will mean a boon of activity

African American man getting mail from mailbox

Do You Think Direct Mail Marketing is “Old Fashioned”?

With the ubiquity of email and social media, some marketers may think that direct mail marketing is old fashioned and less effective.  Some may believe that digital-only campaigns save money and reach more people.    Think again!