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Tag: variable data printing

3 Reasons Direct Mail is a Marketing Powerhouse

3 Reasons Direct Mail is a Powerhouse Marketing Tool

Cats versus Dogs.  Vikings versus the Packers.   Coke versus Pepsi.  The world is full of rivalries.   In the world of marketing, there is another epic rivalry brewing; direct mail versus email marketing.  With any rivalry,

How to increase conversions and avoid banner blindness. (2)

How to Increase Conversions and Avoid Banner Blindness

Digital advertising has gained a significant share of ad spend for several years and it continues to grow with no indication of slowing down.  According to a study by emarketer.com, digital advertising will account for

marketing concept

The Benefits of Variable Data Printing and Personalized Marketing

Variable Data Printing is a key driver of one-to-one marketing. This type of marketing enables a company to personalize their marketing materials toward a specific person or audience, helping to connect directly with each person in