There is nothing in your life that can’t be personalized. Your license plates can shout about your favorite team or pastime. Your phone may have started out sleekly functional but now it is brightly funky since you wrapped it in a protective and personally selected case. This personalization means that it belongs to you and just you.
Now imagine you want to get your customer’s attention. You want to grab him by the shirt collar and tell him something really important. You will not get that kind of attention by sending out a mailing addressed to “Resident”. That one gets round filed.
You will have a better chance of at least a cursory glance when you specifically address it to your intended target. But if you really want to make eye contact and start a conversation – because that is what direct mail does; it starts the conversation, then you want to use a technique called Variable Data Printing.
Variable Data is printable information that is personalized for each individual client. Look at the pizza below. When Christopher gets the mail and sees his name spelled out in olives you can bet that he will be in awe! He’ll look at, show it off to other people, and the conversation will have started. He will be thinking about you and talking about you and deciding to do business with you; because it is personalized. Because you took the time to show him that he matters to you.
So let’s get personal.
Put Variable Data Printing into your next mailing. AlphaGraphics of New Bern can design and print a delicious mail campaign with Variable Data that will captivate your market. We’ll help you deliver a message with meaning that will sell your story while capturing a second look from your customers and prospects. Variable Data Printing: personalization with results.