Anthropologist Margaret Mead is noted for saying,
Always remember that you are absolutely unique. Just like everyone else.”
Printing is like that, too. While the basics are the same, each project is unique.
If you think of your printing project or design project as building a little creature, that would be weird, but it can also help you get all the pieces in place so that you get the product you want.
For instance, what is the medium for this character? Are you having it pop out on a screen or passed out in a meeting? If you’ve chosen a hard copy think of its purpose. A lovely delicate vellum piece will entice people to your soiree while a sturdy card stock can bellow your next clearance sale in their mailbox. The color of the paper will have an impact on your message, too. Think about it… pink slip, red envelope, yellow card… they all have meaning.
Your little creature doesn’t need a big vocabulary, you can enhance its image with photos you supply, stock shots that can be bought, or graphic elements designed just for you.
You want your critter to have legs, to be able to stand up to scrutiny and carry your message so it must have a balance of white (blank) space with the visuals and verbiage. Knowing how to do this is an art form and the graphics team at AlphaGraphics in New Bern can help you with that.
As a matter of fact, they can carefully walk you through the process of taking your message from scrawl to stellar in just minutes. They will match your paper to your purpose, find the font that fits, and deliver a design that sings for you. No, seriously, you can add audio to just about anything. Wouldn’t that be unique?