Business card finishes that stand out from the rest of the pack is critical to making a good first impression on whoever receives it.
There are many finishing options available that will give your business card a unique look and feel. A business card is a representation of you and your business – which is why you shouldn’t skimp on the business card finishes options.
There are two key elements that make for a great business card: design and feel. The visual impact that the design makes creates a lasting impression. When you touch a business card that has had a professional finish applied to it, you instantly can feel that it is different from other cards that you’ve touched. These two elements combine psychologically to create a great first impression.
Here are 5 great options that you should consider when getting your next batch of business cards printed:
1. Gloss/Matte Lamination
Matte/gloss lamination is one of the more common types of finishes applied to business cards. It gives the card an elegant and professional look and feel. The finish itself has a velvety texture to it and makes for a satisfying tactile experience. A matte finish is less reflective of light while gloss gives off a visually stunning appearance in any light. Pictures, colors, and words come off as vibrant when a gloss finish is applied to it.
When a card is embossed, plates are pressed up against it in order to raise the surface (text). Debossing is the exact opposite: the surface of the card is indented. These two finishing options make for a stunning visual and tactile experience. When given an embossed or debossed business card, most people can’t help but run their fingers over the finish because it feels good.
Die-cutting is one of the more rare business card finishes out there. Because it’s not commonly used, it’s more distinctive than other types of finishes. A steel die is used to punch a hole into a specific shape on the business card. In other cases, a business card can be cut into any shape imaginable using the die-cut process. It will make for a very distinctive card when combined with one of the other finishes.
4. Spot UV
Much like applying a gloss finish, spot UV finishing will increase the perceived quality of the business card. It will also help protect the longevity of the card and prevent it from fading. This means your card won’t fade if someone keeps it in a 3-ring binder or desk drawer for many years. It will also protect your card from getting dirt, dust, and grime on it – this can prevent people from throwing it out because it got too dirty over the years.
5. Foil Stamping
Foil accents are a powerful addition to any business card. It gives off the impression of increased value and worth of a business – as they look like good time and money was spent creating them. Foil stamping is applied to cards using metallic foil and heated dies. The foil is selectively applied to text or graphic areas to make them stand out. There are many different options for foil stamping such as metallic, gloss/matte pigment, holographic, and even special effects such as marble, pearl, as well as leather!
Business card printing in New Bern
Having a business card that stands out is critical to making a great first impression. It shows your prospective clients and customers that you cared enough to go the extra mile to design and create a business card that has an amazing look and feel to it.