Have you ever heard the term “large format printing?”
Large format printing refers to any digital printer that can print oversized items that standard digital printers cannot. Because digital printing is much more cost-effective (due to no set up being required like there is in silk screening), many companies are turning to AlphaGraphics to handle their wide format printing needs.
At AlphaGraphics New Bern, our latest state-of-the-art large format printers can handle any job they’re tasked with printing. Over the years, we’ve kept our fingers on the pulse of the industry and have a few predictions for 2019.
Spoiler alert: We’re not going to predict anything earth-shattering or ground-breaking. Rather, the following trends are what we have noticed over the past year, and we think they will continue to grow in popularity in 2019.
Textile printing on large format printers (such as t-shirts and other apparel) has exploded in popularity over the years. Recent advances in printing and ink technology mean that anyone can create professional looking shirts, pants, and clothing.
The textiles themselves have undergone improvements as well. Textile manufacturers have created new blends of textiles that are softer, better looking, and will last much longer than previous materials.
Many companies are opting to print their marketing collateral (banners etc.) on fabrics because they look and feel superior to other materials.
Check out the HP backlit fabric that’s coming to an outdoor area near you.
The relatively low cost of digital printers has lowered the barrier for many companies to enter into the packaging segment. Many companies (e.g., custom beer) only need a small run for a limited number of products they’re manufacturing or selling.
Digital wide format printing gives these companies many printing options that weren’t available just a few short years ago at a cost that will help increase the ROI.
Interior Design and Décor
This is where we see the most significant room for growth in 2019. Interior designers, architects, and those who are leasing a building or office are looking for new and innovative ways to customize the interiors of their building.
Window blinds, wallpaper, canvas, and textiles are just some of the many things that can be printed using large format printers. Best of all, they cost a fraction of what they would typically cost using traditional printing methods.
If you’re looking for ideas to dress us the interior of your office or building, ask one of the friendly AlphaGraphics New Bern experts for their advice.
Direct mail is one trend that we have seen a massive increase over the past few years. Paid digital advertising has become so expensive, competitive, and cost-prohibitive that many companies are going old school with their marketing budgets.
A good customer list and direct mail is a lethal combination. With as little competition for the mailbox as there is nowadays, those who engage in direct mail have a considerable advantage over their competitors.
Direct mail can break through the electronic clutter of your email inbox. Multi-channel marketing campaigns offer a very high response rate in comparison. We wouldn’t be surprised if companies come up with new and innovative ways of reaching their target audience via the mailbox.
While we’re not going to attempt predicting the 2019 color of the year, Pantone has listed “Ultra Violet” (18-3838) as their 2018 color of the year. Keeping your finger on the pulse of the color industry is a great way to gain a competitive advantage when it comes time to have your marketing materials printed up.
Variable Data Printing
Variable data printing is another trend that’s become very popular over the years. We predict that it will only grow in popularity in 2019 due in part to the resurgence of direct mail. Customers in this day and age are constantly being bombarded with all sorts of marketing. The problem is that the vast majority of this marketing is generic.
Variable data printing allows you to create a super custom message for a particular demographic on your mailing or customer list. As 2019 goes by, more and more companies will realize that their intended marketing audience will respond better and much more favorably to marketing collateral that is personalized.
Large Format Printing in New Bern
If you have more questions about what’s possible with large format printing or would like to speak to someone about an upcoming project, give AlphaGraphics of New Bern a call. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.