Multi-channel marketing is one of the best ways to let prospective clients and customers know of the services or products that your business offers. It seeks out and reaches them where they will be the most receptive to your marketing message.
AlphaGraphics of New Bern is not only a full-service print shop, but we also specialize in helping our clients with their marketing needs. One of the questions that we get the most is “how can I get the word out about my business?”
In this blog post, we’re going to look at precisely what multi-channel marketing is, and the best way to take advantage of it to drive new leads, customers, and sales.
What is Multi-Channel Marketing?
Multi-channel marketing, in a nutshell, is the usage of a combination of marketing channels to market the services or goods of your business. It can include such channels as paid online advertising, printed catalogs, and direct mail.
It’s important because your customers are not all in one place. For example, a specific demographic may respond well to paid Facebook advertisements while another might respond better to direct mail.
Multi-channel marketing also combines the practices of both inbound and outbound marketing. The ultimate goal is to reach potential customers on the channel of their choice. This is important because prospective customers don’t all hang out in the same places. Knowing where to market – and more importantly, where not to market – can make or break your marketing campaign.
Long before the internet as we know it came into existence, companies would use direct mail to get their marketing message in front of prospective customers. It worked so well that many people’s home mailboxes started to look like a typical email inbox that’s been flooded with marketing emails.
Many companies nowadays are focusing the majority of their marketing budgets on paid online advertising. This means that there is much less competition for people’s mailboxes than there was just 25 short years ago.
This also means that your direct mail won’t get lost in a massive pile of mailbox advertisements. Compared to paid online marketing, direct mail is a physical, tangible, tactile means of marketing. People tend to remember catalogs, postcards, and mailers more than they would a paid online advertisement.
Customer Retention & Reactivation
One of the low-hanging fruits that many companies tend to overlook is their current base of customers. They might send out a haphazard email blast now and then, or make a self-promoting Facebook post, but that’s about it.
Customer retention and reactivation is one way you can effectively re-market to your current and past clients or customers. By creating goals and measuring success, companies often see an increase in sales or leads when re-marketing to current or past customers.
Email still works in this day and age, and it works very well. However, you need to design an intelligent email marketing campaign if you want the best chances of success.
Many people have grown tired of receiving endless email promotions that are nothing more than blatant self-promotions. A well thought-out and executed email marketing campaign can not only drive new sales and leads but to improve brand awareness.
Mobile marketing is one of the hottest ways of marketing a business or service in this day and age. Almost everyone has a smartphone nowadays, and there are a wide variety of mobile marketing channels to choose from:
- Mobile websites
- QR codes
- Mobile apps
- MMS & SMS
AlphaGraphics of New Bern can help you implement tried-and-proven mobile marketing techniques that can result in a flood of new business or leads. Instead of bombarding people with unwanted marketing messages, we focus on adding value to their lives via our marketing methods.
By inviting people to interact with your company via mobile marketing, we’re building two-way relationships that will last. For example, you can have a mobile app designed in which you can send instant messages to the app on your customers’ cell phones. By taking advantage of this amazing technology, you can inform them of a sale or new product/service that you’re offering.
Multi-Channel Marketing Experts in New Bern
If you’d like to increase sales and leads in 2019, there’s no better time to start than now. Let AlphaGraphics of New Bern help you create and execute the perfect multi-channel marketing campaign that will drive new business and increase brand awareness.