A new year means another chance to grow your business and increase revenue.
For some businesses, this can be challenging as their current branding feels stagnant and stale. If your brand doesn’t resonate well with your customers, you’re going to have a hard time driving repeat business and increasing customer loyalty. For this reason, you may consider a rebrand.
A professional rebrand can help breathe new life into your company. There are many reasons why companies would opt to undergo a rebranding process:
- Your brand feels stale or outdated
- Your company is growing and expanding
- You want to differentiate from the competition
- You want your branding to be more cohesive
No matter the reason(s), rebranding a business will help make it feel more meaningful and have a greater impact on all who see it. It will clearly show your “why,” or rather the reasons that your business exists. This, in turn, makes a meaningful connection with your audience and helps serve to increase customer loyalty.
The act of rebranding a company will take some effort, and the experts at AlphaGraphics New Bern can help walk you through it, step-by-step.
We’re going to look at several things that can be done to help support a total or partial rebrand.
Branding and Identity Packages
Creating an instantly recognizable and memorable brand often involves much more than thinking up a new logo or tagline. It is comprised of multiple moving parts that come together to form a seamless and cohesive customer experience at all touch points.
A comprehensive branding package could include:
- Marketing Collateral
- Website design (or redesign)
- Mobile websites
- Email marketing
Your company logo is a window into the soul of your business. It should resonate and create an emotional connection with all who view it. It should be something unique that stands out in the minds of your customers.
A professional logo design will help ensure that your brand logo is memorable and impactful. The graphic design experts at AlphaGraphics New Bern will work with you to create a logo that will encapsulate the concepts that make up your brand into an easy-to-remember design.
Printed Marketing Collateral
Once you have your new brand logo, it’s time to start thinking about your printed marketing collateral. At this point, you should also update your brochures, business cards, and company letterhead or stationery with your new logo, brand, and tagline.
It’s important to keep your branding cohesive throughout all of your marketing materials. It will also serve to remind people of your presence. Having the URL of your website (and social media accounts) printed in plain view will give your customers an easy way to reach out to you.
Email/Direct Mail Marketing
Email and direct mail marketing are most effective when you perform them on a regular basis. This way you can track the ROI over time and test out various offers to see which one works best. You can accomplish this with professional copywriting services that will provide persuasive content for your marketing campaigns.
If your business is relatively new and your customer list is rather small, you can take advantage of list building services that will help you quickly get your message out there to the right audience.
An essential part of a comprehensive rebrand is having a professional looking website that not only provides valuable information to prospective clients and customers but can be an important source of new leads.
A professionally designed and coded website could potentially rank well in the organic search results. This is because the “freebie” or low-cost website options out there are not optimized to rank well in the search engines. Search Engine Optimization (SEO) is a great way to drive new leads and sales from your company website ranking well in the search results.
Giving away promotional products to your best customers is a great way to help increase their loyalty. It also serves to keep your brand in front of their eyes on a regular basis. Choose products that you know they will put on their desk, hang on their wall, or use on a regular basis.
This way, whenever they look down at the neat desk calendar you sent them, they will see your logo and think of you the next time they need to order products or services.
Branding Experts in New Bern
The new year is a great time to breathe new life into your business via a comprehensive rebrand. The marketing experts at AlphaGraphics New Bern will sit down with you and help you figure out which rebrand aspects could yield the greatest results.
By taking the time to carefully and intelligently rebrand your business, you will be setting yourself apart from the competition and laying the groundwork for long-term customer loyalty.