When it comes to indoor advertising, there’s no better way to promote your business or organization than a roll-up banner.
They’re versatile, easy to set up, easy to take down, and will last for a long time if you take care of them properly.
At AlphaGraphics of New Bern, our on-site sign experts have helped countless customers design and create the perfect roll-up banner. However, sometimes people wish to DIY when it comes to the design process.
If you’re one of those who’s handy with design software, we’d like to provide a few design tips for your consideration. These tips come from our sign designers who bring to the table decades of combined experience.
If, at the end of this blog post, you find yourself with a few unanswered questions, feel free to send us an email or give us a call. One of our friendly experts will be more than happy to answer any questions that you might have.
Images go well with banners. However, some people try to use pictures they’ve found on the internet. The trouble with this is that the images aren’t very high quality and will result in a subpar design when printed.
If you want to use print-ready images on your banner, be sure to save them as CMYK and the resolution is at least 300dpi. This will ensure your images come out looking as sharp on the banner as they did on your computer monitor.
Logo at the Top
When it comes to designing a roll-up banner, best practices dictate that you put the logo at the very top.
The top of the banner is usually what catches people’s eye when they first see it. Place the main message at eye-level. This will result in the best chances of someone seeing and digesting the information presented. Arrange the information in such a way that it’s easy to scan and understand.
Left-to-Right and Top-to-Bottom
People tend to read left-to-right and top-to-bottom. Your banner design and the overall message should reflect these principles for ease of reading. Keep in mind that the average person only glances at a banner for a second or two – they’re not going to take the time to sit there and read it as if it were a 10,000-page novel.
You have but a few seconds to capture their fleeting attention and convey the information. You can accomplish this by arranging the text and information in an easy to read format such as left to right or top to bottom. Make sure that the images and graphics aren’t over-bearing to the point where they distract from the text.
Use Color Wisely
A banner with too few colors won’t draw attention. A banner with too many colors (or the wrong color combinations) will only confuse people. While the usage of color in design could take up several blog posts, here’s an article we wrote a few weeks ago that explores the subject of color psychology upon the human mind when it comes to advertising.
The colors you use should not only draw attention and compliment the design but tie into your overall branding scheme as well. Bright colors such as red and orange tend to attract attention, while subtle colors such as yellow and white can sometimes make it hard to read the banner from a distance.
Contact Info and CTA
Don’t forget to include contact info and a call-to-action (CTA). The contact info should consist of a phone number, email address, social media info, and even a pURL or QR Code. This will allow you to track the performance of each individual banner if they all use a unique link or code.
A call-to-action is very important because it asks the reader to perform a specific action such as:
- Call us today!
- Visit Booth #C19
- Get Your Free Discount
- Check Out Our Website
After the trade show or event is over, you can review specific metrics that will give you an indication of whether or not the banner was successful. For example, you can count the number of inquiries or conversions. If you have a custom mobile website set up, you can easily track performance from banner to banner to see which one performed best.
Where was the banner placed?
Did it generate a lot of foot traffic?
Could you have placed it in a better area?
Finally, did the design of your roll-up banner closely match the rest of your marketing collateral in terms of design and cohesion? Were people able to tell that was your company or organization advertising on the banner?
These and many more questions can be asked to ascertain if the banner design you created was successful. Over time, you’ll come up with the perfect banner design that will perform flawlessly.
Roll-Up Banner Design and Creation in New Bern
If you need expert design help or would like to learn more about the benefits of roll-up banners, give AlphaGraphics of New Bern a call today. Our sign experts are more than happy to sit down with you and go over your next project.