Q2 is finally upon us, and there’s no better time than now to take a few minutes to examine the results of your Q2 marketing efforts from the past four months.
- What has been working well?
- What hasn’t been working so well?
- Where you could you stand to improve your Q2 Marketing?
A Q2 marketing checkup can help you stay true to your marketing plan, catch and stop any runaway expenses, and ensure that you’re not wasting time on marketing channels that aren’t producing clients or customers.
We’ve come up with five ways you can fine-tune your marketing efforts and start driving new traffic and business through your front doors:
Direct mail has been around for a very long time and for good reason. It’s the one marketing channel that has consistently proven itself to drive new traffic and business reliably. In 2017 alone, over 10.3 billion dollars were generated from companies who engaged in direct mail advertising.
It’s currently experiencing a massive resurgence in popularity as many businesses are growing tired of the high cost-per-click rates of online paid advertising platforms such as Google and Facebook Ads.
You can fine-tune your direct mail efforts by segmenting your lists and using variable data printing which gives you the power to create customized messages which in turn tend to convert at a much higher rate than a general promotional message.
Content and Writing
Who’s handling your content marketing efforts? Blog posts, email sequences, case studies, white papers, press releases. All of these things help drive new clients and traffic to your business.
If you’re not currently engaging in content marketing, or the content you’re creating isn’t producing the desired results, perhaps it’s time to hire a professional copywriter or a New Bern content marketing firm.
High-quality content that converts and drives new traffic is the cornerstone of any content marketing plan. Without it, you’re turning away more people than you’re attracting. The content you post to your website, emails, and social media channels should engage and inform your audience rather than sell your products or services.
Printed Marketing Collateral
Is your printed marketing collateral updated and relevant? Could your sales reps benefit from updated or new booklets, catalogs, and brochures? Unlike online advertising or email marketing, you can’t delete a printed brochure at the click of a button. It’s physical, tangible, and creates a bridge between your brand and your clients or customers.
Presentation materials and business cards are just a few of the many printing services that you can take advantage of to turbocharge your Q2 marketing efforts. Take a few minutes to audit your printed marketing collateral to see what you have, what you don’t have, and what you need to update for 2019.
Is your company website mobile friendly? Many older (and some newer) sites don’t work well on smartphones. This means that when someone tries to visit one of these websites on their mobile phone, the pages will load extremely slow, the can’t navigate correctly, or certain functionalities such as the contact form won’t work.
With over 50% of internet searches being performed on a cell phone nowadays, a mobile website is a must-have for any business serious about driving new clients and business through their front door. After all, if your clients can’t visit your site on their mobile phones, there’s an excellent chance they’re hitting the “Back” button on their browser and visiting the website of one of your competitors.
Vehicle wraps are an extremely cost-effective way of advertising your business. They work so well that several surveys have estimated that the number of cars and trucks getting wraps will more than double in just five short years from now. Wraps are a great way to further reinforce your brand, business, and provide a huge ROI.
Even a partial vehicle wrap or car magnet can help get the word out about your business in your local community. Best of all, the sign continues to work while your car is parked. Your vehicle will generate thousands of impressions daily as it is driven through traffic and parked next to a busy street.
Marketing Help in New Bern
If your 2019 marketing plan has fallen flat, or you need some help with a particular aspect of your marketing, give AlphaGraphics of New Bern a call. We’re a professional print shop who also specializes in helping our clients market their businesses and organizations. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.