Having a booth at a trade show is a great way to drive new leads and business through your front door.
However, the costs of putting a trade show together can quickly spiral out of control for those with smaller budgets.
Many businesses and organizations can get discouraged because they feel that a small trade show budget means an amateurish looking display which could harm their brand.
Fortunately, there are many affordable solutions that smaller businesses and organizations can take advantage of to spruce up their display and make it look as professional as the Fortune 500 company across the way.
Here are five great ways that a New Bern business can design an affordable trade show booth presentation without going over budget:
A table throw is a must-have for those on a budget. It can help brighten up a dull-looking table as it’s one of the first things that people see as they walk by your booth. There are also many options available to suit a wide range of needs such as fitted, stretched, and convertible throws.
You can also have all four sides of the table throw printed with your logo or marketing message. Many businesses will sometimes get two; the first one serving as the front display of the booth that holds various card stands, and a secondary that covers a round table which serves as the meeting area.
Retractable banners can help make a huge impact for those on a budget. Also known as rollups, these highly versatile banners work great for images, logos, or text. To set them up, simply hold the lightweight yet sturdy stand, and then pull the banner up.
You’ll have a visually stunning and professionally-looking banner that will help fill up space in your booth as well as attract attention from far and wide. You can choose from vinyl, cloth, or other materials and have the banner printed in black and white or full color. Finishing options include both gloss and lamination.
The best part about retractable banners is that they can last a very long time if properly cared for — they roll up into a compact metal tube which easily stores in a small closet or utility area. Cleanup is a cinch, take a damp rag and wipe away any spills or messes!
Wall displays are a great way to showcase your products and generate interest. Trade show attendees love to browse and look at things, and there’s no better way to showcase your products. You can further customize your display with various lighting and framework options that will attract even more attention from passersby.
What if you don’t have any products to display?
Many businesses will opt for a fabric wall display in the background of their booth area. It’s attached to a sturdy wire lightweight frame that makes set up and tears down very easy. You can have vibrant graphics, text, and life-like images printed on the material or put important info such as website URL’s, social media accounts, and phone numbers.
Hang your vinyl banner high and watch the trade show visitors come streaming in. When attendees start walking down an aisle, many of the booths can start to blend in and look the same, despite having completely different designs.
A high-hanging vinyl banner gives the visitor a physical reference point to focus on, and that will subconsciously cause them to pay attention to your booth when they walk by it.
Many companies will use the services of a professional designer to help craft a banner that not only draws attention but generates interest and intrigue.
In addition to the traditional pen-with-a-logo, many New Bern businesses will go one step further and have a couple of higher end promo products created. They will then distribute them to prequalified trade show attendees.
Giving away promotional products at a trade show is a time-honored tradition and can help drive new sales and leads long after the show is over. If you opt for traditional promo products, try to give away items that somehow compliment the event.
For example, if you’re at a convention in Las Vegas or Hawaii, a small bottle of sunscreen lotion with your logo printed on it will be much appreciated. Some companies will give away lightweight windbreaker jackets in the fall time. People will be sure to wear the jacket when they leave the convention hall to step outside.
New Bern Trade Show Materials
Just because you’re on a budget doesn’t mean that your booth can’t make a huge impact at a trade show. At AlphaGraphics New Bern, we’ve helped countless New Bern area businesses design and create the perfect trade show booth or materials.
At AlphaGraphics of New Bern, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.