When it comes to running a brick-and-mortar business smoothly, the customer experience is one of the most important aspects to keep in mind.
Signage is an often-overlooked aspect of running a successful New Bern brick-and-mortar small business. Everything from clearly displayed business hour signs to helpful parking signage helps contribute to overall pleasant customer experience.
The physical experience they have from the moment they pull into the parking lot to the moment they walk out of your store helps strengthen and build your brand as they turn into repeat customers.
Here are five signs that every New Bern small business should have to help ensure that your customers feel like they’re being taken care of:
Hours and Store Info Signage
Prominently displaying your store hours of operation are a great way to get new and repeat customers to walk through your front door. If you already have that information displayed, is it up to date?
Banners are another great way of making sure people can see relevant company info. They come with many different hanging and mounting options and look great over the front door or window of any business. UV and weather-resistant inks and materials help ensure that they can stand up to the harshest elements mother nature can throw at them.
Parking and Regulatory Signage
If you have designated parking areas for your customers, a couple of “Reserved for ACME Customers,” parking signs will go a long way to improve the overall customer experience. It’s as if your business reserved that spot explicitly for them!
Are you in compliance with the ADA and other regulatory acts? If not, you could face huge fines if you don’t have the signage that’s required by law.
ADA signage helps your business stay in compliance by creating various signs that help people with disabilities locate and get to your business more easily. An added benefit is that the more accessible you make your business, the more clients and customers you’ll attract.
Exterior Temporary Signage
Many shopping malls or buildings will often undergo routine maintenance and construction upgrades. In some cases, this can mean the parking lot is cordoned off by the construction workers, or huge 6-foot tall plywood barriers are erected right in front of your business.
You can have exterior temporary signage printed up and mounted anywhere your landlord will allow. This way, new customers will be able to find your business location when the entire building or parking lot is under construction. The signs come with a wide variety of secure mounting options, so there’s never any worry of them falling down.
Regulatory signage helps keep both employees and customers aware of the various laws that govern your business. Anti-shoplifting, employee rights, parking, and fire safety regulatory signs help keep people informed and your business in compliance with the law.
If you’re not sure what regulatory signs are required, call or stop on by AlphaGraphics in New Bern and speak to one of our signage experts. We can also help ensure that your signage is consistent with your company branding and messaging, which will result in a more harmonious customer experience.
Sidewalk signs aren’t just relegated to bars, cafes, and restaurants. They work great for any brick-and-mortar business that’s in an area where there is a decent amount of sidewalk traffic. From barbershops to certified personal accountants during tax season, these A-frame signs are a great way to grab attention from passersby.
They are highly cost-effective and come in a wide variety of options such as chalkboard, dry erase, or magnetic displays. You can have them printed up with UV and weather-resistant ink and materials which helps protect them from the elements and increases their lifespan exponentially.
Business Signage in New Bern
If you have any questions about small business signage or would like to speak to a local sign expert, contact us today. At AlphaGraphics of New Bern, we’re much more than a print shop.
We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.