As an essential business, your restaurant is providing a critical service to the community during the COVID-19 pandemic.
Many grocery store shelves are empty, ordering online for delivery or pickup can take upwards of 2 weeks, and there’s no guarantee what you order will be in stock.
This is why many New Bern residents are relying upon their local restaurants to feed themselves and their family members. However, this comes at a cost—with the increase in pickup and delivery orders, confusion and frustration can set in on the part of the restaurant patron.
Long lines, confusing signage, and lack of information can cause someone to look at another restaurant to buy their food. We want to share with you a few tips on the various forms of signage that can help your restaurant navigate through this crisis and better serve your customers.
Without a doubt, A-frame signs are proving themselves extremely useful and versatile. Also known as sidewalk signs, they can help direct both feet and vehicle traffic and prevent the outside parking lot from turning into a confusing and dangerous traffic jam. Lightweight and portable, they make for the ideal temporary signage that you can easily store in the back of your kitchen.
There are many different designs, materials, and finish options for you to choose from. For example, if you’d instead not take the time to write things out, you can opt for a magnetic A-frame sign. Dry erase and chalkboard signs allow for maximum versatility in case you have to make changes to the way orders are picked up and delivered. UV-resistant inks and materials will help ensure that the sign can stand up to anything mother nature throws at it.
Exterior Floor Graphics
Exterior floor graphics are another great way to direct the traffic in the parking lot outside of your restaurant. If your business is experiencing long lines for the drive-through or you’re offering curbside pickup, such floor graphics as directional arrows and driving/parking instructions can help keep the traffic flow moving.
These decals are very durable, tear-resistant, and weather-proof. They’ll easily adhere to surfaces such as pavement, wood, and even the side of your building. You can opt for black-and-white printing or make a bold statement with vivid full-color.
Kiosk displays, such as the kind you might find at the front of valet parking, are a great way to help your employees stay organized and protected from the weather as they serve your curbside pickup customers. You can also add a sturdy outdoor umbrella to shield your workers from wind, rain, and sun.
It will provide them with a base of operations to take orders, store menus, and even serve as a temporary POS terminal to run credit cards. You can have your restaurant logo or other relevant contact information printed on the front so that your customers can stay informed.
An outdoor banner lets pedestrians and vehicle traffic know that you’re still open for business. Choose from a wide variety of mounting options, such as metal grommets, heavy-duty Velcro, and sturdy wires. There are many finishing options to choose from, such as UV-resistant inks and fine mesh material, which can help prevent your banner from fluttering in the wind.
Outdoor flags are smaller than most traditional banners but specially designed to drive just as much attention. Teardrop flags are mounted on a sturdy base and gently move in the wind, thereby creating motion that causes people to take notice. You can install them virtually anywhere, and they’re easy to take down for the night and set up the next morning.
Yard signs are a cost-effective yet powerful way of advertising your restaurant. Depending on local regulations, you might be able to mount them on or nearby the grassy strip outside your business. Choose from a wide variety of custom materials such as wood, PVC, aluminum, or vinyl.
If you need help with designing the perfect sign to let people know that you’re still open for business, the expert graphic designers of AlphaGraphics of New Bern will sit down and help you create the perfect eye-catching yard sign!
Restaurant Signs in New Bern
There’s no telling how long the Coronavirus crisis will go on. What’s certain is that restaurants are having to find new ways to serve their customers and attract new ones. If your business needs marketing or signage help, AlphaGraphics of New Bern is here for you. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.