The COVID-19 pandemic has irreparably changed the way we live our lives.
What we used to take for granted, such as walking into a grocery store, is now an exercise is caution and an overabundance of care.
When the all-clear signal goes out, and businesses start to re-open, they will face new obstacles and find themselves having to adapt to “the new norm.” Special hygiene rules, social distancing, and an increased desire on the part of the consumer to avoid contact with other human beings will present challenges New Bern businesses will need to overcome if they intend to survive.
We want to share with you five signage tips that can help your New Bern business adapt to this new way of living once people start venturing outside their houses again.
The COVID-19 situation has caused many New Bern residents to forgo walking into a brick-and-mortar store and instead order online and pick up curbside. While most grocery and big box stores offer online ordering and curbside pickup, many New Bern businesses don’t have that functionality on their website.
When people finally start venturing outside their homes, it stands to reason that many of them will think back to the ease of ordering online and having a store employee place the goods in their trunk. No waiting in line, no fighting crowds, just select a pickup time, and life just got a whole lot easier.
A professional website redesign from AlphaGraphics of New Bern can add online ordering and curbside pickup functionality to your current website. If your local competitors are not offering this service, you stand a good chance to increase your customer base—and prevent your customers from shopping elsewhere.
For those businesses who serve up food and other to-go items, it may take a while before the general public is confident enough to walk into your store. Many people will still prefer to order online or over the phone and pick up curbside.
A kiosk display will give your employees who service these outdoor customers a base of operations from which to take orders, store business tools such as pens, menus, order pads, and calculators, and can even be wired to run a cash register or credit card machine. You can also add an umbrella to help protect them from the elements.
Also known as sandwich boards, sidewalk signs provide relevant and essential information for your customers. You can inform them about contact info, current promotions, or create a daily menu board. They’re lightweight, portable, and will stand up to anything mother nature throws at them.
Choose from a wide variety of materials such as PVC plastic, aluminum, or wood, to name just a few. Magnetic and chalkboards will allow you or your employees to easily change information. Choose from flat-bed or large format printing along with one of several finishes that will enhance your graphics and protect them from the elements.
Interior Floor Decals
To encourage more people to enter your store, consider installing interior floor decals to help direct traffic flow, and promote social distancing. It offers a professional look over written instructions on a piece of paper stuck to the wall with scotch tape. Floor decals are highly durable, slip-resistant, and can stand up to heavy foot or indoor vehicle traffic.
If your store lease doesn’t allow permanent modifications of the floor, you can opt for temporary interior floor decals. They are just as durable and sturdy as the permanent ones, but you can remove them without leaving scratches or adhesive marks. They will also adhere to virtually any surface, including wood, brick, vinyl, or even carpet!
An outdoor banner can help grab the attention of the increased amount of people that are starting to venture outside of their homes. You can run a special “POST COVID-19” promotion or just string the banner high up and advertise to nearby vehicles that are driving by.
Outdoor banners, by their very nature, are large and intended to draw as much attention as possible. If your business is in an area that experiences high winds, you can opt for a mesh banner that has thousands of tiny little holes that will allow the wind to pass through without causing it to flutter wildly in the breeze. UV and weather-resistant inks and finishes will help ensure it won’t fade or crack when exposed to the elements.
Post COVID-19 Signage in New Bern
By taking advantage of one or more of the above five ideas, your New Bern business will be better prepared to serve your customers and drive new business in a post-COVID-19 world. If you need marketing or signage help, AlphaGraphics of New Bern is here for you. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.